Users are more than sessions
Their loyalty determines your success
Putting Faces to InstallsPeople are at the heart of the app business. By identifying who uses your product and how they engage with it, you’re able to build a stronger relationship with your users, increasing the likelihood they will reward your investment with loyalty. To help, we create automated, rich, individual user profiles, populated with demographic, social, behavioral and in-app purchase data. Searching for specific behaviors? You can add custom attributes and events to further enhance each profile.
The Usual Suspects
Skeptical UserNoah may have moderately used the app initially, toyed with a few features and had a fair number of sessions, but he’s not progressing. We need to re-engage him to move forward.
One Hit WonderYour app caught Jacob’s attention, he briefly tested it out, but within a 30-day period, he never returned. Here’s a chance to troubleshoot the sticky points of the user’s journey in your app.
Ready to ConvertShane interacts with the app consistently and actively shares its content. He’s on the brink of purchasing, but needs a slight push to move through the funnel.
Big SpenderKat has made multiple in-app purchases. To encourage her continued dedication, make her feel valued through incentives and specialized content, and present her with offers which could lead to further spending.
Are you ready to meet yours?give us a spin
Push notifications are a go-to standard for a reason. By submitting relevant, timely information straight to your user’s home screen (even if the app isn’t active), the tactic is shown to often increase engagement by 30-60%. Using our messaging API you’ll find it’s especially effective when trying to re-engage with a dormant audience.
To be the best, work with the bestAs experts in the industry, we want to share our knowledge to help you achieve your business goals. Our Success Squad acts as an extension of your product and marketing team, making sure you are getting the most out of our platform by tirelessly working with you to deliver customized best practices.
Whether you’re just starting out or are an industry heavyweight, we’re able to grow with you and provide the right back up. We track billions of data points for some of the largest apps in the industry and deploy marketing campaigns to millions of customers around the globe, but can just as effectively help increase a fledgling audience.
When your needs expand, so do our efforts. From reaching five people at a party to millions watching a broadcast, Appboy's infrastructure scales to meet the needs of even the largest apps, providing a consistent, reliable way to reach your users.
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Segment every data point you can imagine.