Products

User Profiles

Build rich profiles on users as they engage with your app

View detailed user data gathered from app usage, custom events, social networks, and other third parties. Appboy is continuously collecting and consolidating mobile data to help you understand your mobile users. Integrate mobile data from Appboy into your existing CRM platform.

Audience Segmentation

Reach out to targeted subsets of your mobile audience

Segment users based on in-app events, purchases from your application, demographics, and many more custom filters. Spend smarter by tailoring your marketing efforts to specific groups, such as users who haven’t used your app in 30 days. Take advantage of our pre-defined user segments to immediately start tracking key user groups.

Marketing & Engagement

Empower your mobile outreach and build brand awareness

Seamlessly integrate a multi-channel messaging platform into your app. Quickly and efficiently communicate with your users with push notifications, email, and in-app notifications.

Campaigns & Workflows

Automate your mobile outreach

Create recurring messaging campaigns to keep your users engaged and informed on news about your app. Setup workflows to trigger communications after users stop using your app, make in-app purchases, and more.

Customer Service

Gather feedback and communicate with users

Start listening and replying to your customers and stop receiving negative app reviews. Appboy provides a fully integrated support desk together with usage data and diagnostic information to understand user feedback. Our support desk fully integrates with your help desk software, like Zendesk and UserVoice.

Analytics

Track key usage metrics to better understand your user base

Log events such as in-app purchases and visualize the effectiveness of messaging campaigns on your app's key performance metrics. Measure the impact of your marketing efforts to guide your engagement strategy.

Cross Promotion

Create an in-app store to cross promote and recommend digital content

Create an in-app store to cross promote and recommend apps, books, movies and music to your users from our dashboard. Leverage network effects from your app portfolio to help run your mobile presence as a unified business.