LATEST ARTICLES

When to Use Push vs. Email for Re-Engagement Campaigns

Early and consistent app engagement is essential for long-term customer retention, and re-engagement strategies can help make that a reality. Sometimes people need a little

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The First Thing to Do When You’re Ready for Mobile Marketing

People spend 17% more time with mobile devices than they do with desktop, and mobile is the driving force of internet adoption worldwide. Regardless of

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Marketers, Renting Email Lists Is a Bad Idea (No Matter What Trump Is Doing)

For the second time in less than three months, Republican Presidential nominee Donald Trump’s email marketing efforts are making news. Yesterday, Politico reported that while

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The Keys to Creating Brand Advocates in a Mobile-First World

Word of mouth (WOM) marketing isn’t just a social media fad. It’s a timeless marketing force that transcends any communication medium. In a mobile ecosystem

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When to Use Push vs. Email for Re-Engagement Campaigns

Early and consistent app engagement is essential for long-term customer retention, and re-engagement strategies can help make that a reality. Sometimes people need a little…

Read More >

The First Thing to Do When You’re Ready for Mobile Marketing

People spend 17% more time with mobile devices than they do with desktop, and mobile is the driving force of internet adoption worldwide. Regardless of…

Read More >

Marketers, Renting Email Lists Is a Bad Idea (No Matter What Trump Is Doing)

For the second time in less than three months, Republican Presidential nominee Donald Trump’s email marketing efforts are making news. Yesterday, Politico reported that while…

Read More >

The Art and Science Behind NASCAR’s Mobile Messaging

At NASCAR, our approach to mobile push notifications is one part math, one part art—what we feel is a nicely blended strategy that incorporates both…

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How Making Domino’s Pizza Made Me a Better Marketer

I’m a marketer who markets a marketing technology to other marketers. (Say that ten times fast.) For one week, however, I made pizza for a…

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How Runkeeper’s Messaging Gets Users to Stick With It (And Them)

Every year millions of Americans make a New Year’s resolution. Year after year, the number one resolution is to lose weight or exercise more. But…

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Marketers, Renting Email Lists Is a Bad Idea (No Matter What Trump Is Doing)

For the second time in less than three months, Republican Presidential nominee Donald Trump’s email marketing efforts are making news. Yesterday, Politico reported that while…

Read More >

How To Beat Today’s Soul-Crushing App Retention Odds

Things are changing in mobile. As the number of new app downloads begins to stagnate and people increasingly focus their limited time and attention on…

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Is This the End of Mobile Web Pop-Ups?

Right now, the marketing world is in flux. While the rise of mobile has transformed how brands interact with their audiences, it’s becoming clear that…

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Appboy Named Forbes Cloud 100: Rising Star, and Digiday Signal Award Finalist for Best Marketing Automation Platform

Over the last few years, we have been focused on building the best-in-class CRM platform here at Appboy—from the technology to our people to our…

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Build a Top-Flight Mobile Marketing Department, the New York Public Radio Way

What collection of qualities makes for the most effective marketing team? We asked that very question of Peter Weingard, Chief Marketing Officer of New York…

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When “Nothing Is Organic,” How Do You Track Mobile Marketing ROI?

Editor’s Note: This newest installment of the “Marketer Spotlight” series features Matt Hrushka, mobile marketing lead at Rosetta Stone. This week, he’s tackling the daily…

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