LATEST ARTICLES

Facebook Wants to Own the Future, But Marketers Can Have a Piece

There were three big announcements at Facebook’s F8 conference this week. As a marketer—according to this marketer—you should care about one of them now, one

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Meet the LTR 2017 Brain Trust

Technology keeps changing—and customer preferences and exceptions change with it. To keep up brands need the right marketing technology stack to support and optimize their

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The Appboy Martech Partnership Stack

Marketing is all about teamwork. Sometimes that means huddling with other marketers to create a killer cross-channel messaging campaign or collaborating with your company’s business

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Go Inside the Stack at LTR 2017

Technology is changing the customer/brand relationship. Digital experiences have increasingly become the central way brands interact with their customers—whether that’s through email, mobile messaging channels

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Meet the LTR 2017 Brain Trust

Technology keeps changing—and customer preferences and exceptions change with it. To keep up brands need the right marketing technology stack to support and optimize their…

Read More >

How Pandora Made Doves Cry (Okay, Not Really) with Multichannel Messaging

It’s always important to be able to reach your audience. A no-brainer, right? After all, a discount that none of your customers know about is…

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Meet the LTR 2017 Brain Trust

Technology keeps changing—and customer preferences and exceptions change with it. To keep up brands need the right marketing technology stack to support and optimize their…

Read More >

It’s my party, and I’ll open your push if I want to

I just had a birthday—not just any birthday either, it was the first one since I started at Appboy, the leading global lifecycle engagement platform.…

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How Urban Outfitters Boosted Opens by 100+% and Lifted Conversions by 75%

Things move fast in marketing. It feels like there’s always something new on the horizon: new trends, new technologies, new ways of thinking about customers…

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Facebook Wants to Own the Future, But Marketers Can Have a Piece

There were three big announcements at Facebook’s F8 conference this week. As a marketer—according to this marketer—you should care about one of them now, one…

Read More >

The Appboy Martech Partnership Stack

Marketing is all about teamwork. Sometimes that means huddling with other marketers to create a killer cross-channel messaging campaign or collaborating with your company’s business…

Read More >

Go Inside the Stack at LTR 2017

Technology is changing the customer/brand relationship. Digital experiences have increasingly become the central way brands interact with their customers—whether that’s through email, mobile messaging channels…

Read More >

Stay Curious, Keep It Agile, and Know What to Ask: Marketing Secrets from busuu

Editor’s Note: This installment of Relate’s “Marketer Spotlight” series features Lea Hartkopf, head of marketing at language education brand busuu. Read on to learn Lea’s…

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A New Chapter for Appboy

The end of the year is a time for reflection. It is important to take stock as we set our goals for the future. Since…

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A/B Testing and French Pressing: A Day With SoundCloud

Editor’s Note: This newest installment of the “Marketer Spotlight” series features Ed Burrows, growth marketing manager at SoundCloud. Read on to learn about how he…

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