LATEST ARTICLES

The Changing Shape of Location-Based Marketing

The rise of mobile has fundamentally shifted customer expectations, and that’s had a major impact on their relationships with the brands they patronize. Blast messaging

Read More >

Location-Based Marketing: How It Works and Why It Matters

Before the introduction of the first iPhone back in 2007, knowing your customers’ location meant having their mailing address at your fingertips—but the location-tracking capabilities

Read More >

Driving Experimentation: How Lyft Fuels Amazing Customer Experiences

If you’re looking to develop an authentic connection with your audience, experimentation is key. Testing your brand’s user experiences will give you an accurate look

Read More >

Election Night Push Done Right, the ABC News Way

When something big happens, news brands need a way to let their audiences know. Back in the day, that may have meant kids hawking papers

Read More >

Election Night Push Done Right, the ABC News Way

When something big happens, news brands need a way to let their audiences know. Back in the day, that may have meant kids hawking papers…

Read More >

What a Cross-Channel Re-Engagement Campaign Really Looks Like

Customer acquisition can be a challenge—but it’s not the end of the game. With the majority of users dropping off within days of downloading, it’s…

Read More >

4 QSR Brands to Emulate on Mobile

As mobile becomes increasingly central to the way that people live their lives and interact with brands, businesses worldwide are being forced to rethink their…

Read More >

Election Night Push Done Right, the ABC News Way

When something big happens, news brands need a way to let their audiences know. Back in the day, that may have meant kids hawking papers…

Read More >

How Dots Used Smart Segmentation to Boost Total Revenue by 33%

Customer engagement is key to your brand’s long-term success, but engagement on its own isn’t enough. Without the ability to turn that engagement into an…

Read More >

Meet the LTR 2017 Brain Trust

Technology keeps changing—and customer preferences and exceptions change with it. To keep up brands need the right marketing technology stack to support and optimize their…

Read More >

The Changing Shape of Location-Based Marketing

The rise of mobile has fundamentally shifted customer expectations, and that’s had a major impact on their relationships with the brands they patronize. Blast messaging…

Read More >

Location-Based Marketing: How It Works and Why It Matters

Before the introduction of the first iPhone back in 2007, knowing your customers’ location meant having their mailing address at your fingertips—but the location-tracking capabilities…

Read More >

Driving Experimentation: How Lyft Fuels Amazing Customer Experiences

If you’re looking to develop an authentic connection with your audience, experimentation is key. Testing your brand’s user experiences will give you an accurate look…

Read More >

LTR 2017: Illustrating Best-in-Class Engagement

They say a picture’s worth a thousand words—but what about a drawing? At this year’s LTR conference, held in late April in New York City,…

Read More >

Ahead of the Stack: Exploring the Future of Engagement at LTR 2017

One day. 18 sessions. 45 speakers. Hundreds of attendees. And countless insights into today’s customer/brand relationships and the tools and tactics that growth, engagement, and…

Read More >

Stay Curious, Keep It Agile, and Know What to Ask: Marketing Secrets from busuu

Editor’s Note: This installment of Relate’s “Marketer Spotlight” series features Lea Hartkopf, head of marketing at language education brand busuu. Read on to learn Lea’s…

Read More >

COMPANY

RESOURCES

HQ

JOIN OUR NEWSLETTER

© APPBOY ALL RIGHTS RESERVED | TERMS & PRIVACY