LATEST ARTICLES

App Subscriptions: Get Customers to Make the Jump (and Stay There)

For mobile apps, customer acquisition can be tough. You’ve got to prove value to convince customers to allocate space on their phones for your company’s

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Decide What Your Values Are—And Stick to Them

What does your brand stand for? Your company’s values are at the heart of everything you do. Without a firm grip on what your brand

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Notification Proliferation: Google I/O 2017 Marketer Insights

Well, the biggest news last week didn’t come from Google I/O, but that doesn’t mean the developer-centric event didn’t have its moments. Google announced a

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Alexa Will Support Notifications—But Should You Send Them?

Over the last three years, digital assistants like Google Home and Amazon Echo have become an increasingly common presence in homes, with the percentage of

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App Subscriptions: Get Customers to Make the Jump (and Stay There)

For mobile apps, customer acquisition can be tough. You’ve got to prove value to convince customers to allocate space on their phones for your company’s…

Read More >

Decide What Your Values Are—And Stick to Them

What does your brand stand for? Your company’s values are at the heart of everything you do. Without a firm grip on what your brand…

Read More >

Alexa Will Support Notifications—But Should You Send Them?

Over the last three years, digital assistants like Google Home and Amazon Echo have become an increasingly common presence in homes, with the percentage of…

Read More >

Meet the LTR 2017 Brain Trust

Technology keeps changing—and customer preferences and exceptions change with it. To keep up brands need the right marketing technology stack to support and optimize their…

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It’s my party, and I’ll open your push if I want to

I just had a birthday—not just any birthday either, it was the first one since I started at Appboy, the leading global lifecycle engagement platform.…

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How Urban Outfitters Boosted Opens by 100+% and Lifted Conversions by 75%

Things move fast in marketing. It feels like there’s always something new on the horizon: new trends, new technologies, new ways of thinking about customers…

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Notification Proliferation: Google I/O 2017 Marketer Insights

Well, the biggest news last week didn’t come from Google I/O, but that doesn’t mean the developer-centric event didn’t have its moments. Google announced a…

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Are Mobile Web Pages the New Mobile Apps?

There was a time when mobile apps were considered an innovative technology. In 2010, the word “app” was named “Word of the Year” by the…

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What Happens When Your Marketing Tech Can’t Talk?

We’ve been talking a lot lately about marketing tech stacks—that is, collections of different kinds of software used to execute a given brand’s marketing strategy.…

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LTR 2017: Illustrating Best-in-Class Engagement

They say a picture’s worth a thousand words—but what about a drawing? At this year’s LTR conference, held in late April in New York City,…

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Ahead of the Stack: Exploring the Future of Engagement at LTR 2017

One day. 18 sessions. 45 speakers. Hundreds of attendees. And countless insights into today’s customer/brand relationships and the tools and tactics that growth, engagement, and…

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Stay Curious, Keep It Agile, and Know What to Ask: Marketing Secrets from busuu

Editor’s Note: This installment of Relate’s “Marketer Spotlight” series features Lea Hartkopf, head of marketing at language education brand busuu. Read on to learn Lea’s…

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