LATEST ARTICLES

Learn from the Best: Award-Worthy Marketing from Oscars’ Past

While today’s fractured media landscape can make it difficult to be a part of global, trending conversations, there are still a few cultural tentpoles that

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Are Dynamic Audience Filters the Next Step for Segmentation? Urban Outfitters and PlaceIQ Think So

Data is the lifeblood of modern marketing. As mobile has risen to prominence over the past decade, it’s become possible for marketers to understand and

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Curious What Messages Your Customers Want to Receive? Just Ask!

For today’s marketer, personalization and segmentation can feel like a double-edged sword. The rise of digital marketing tools has made it possible to target your

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Are Dynamic Audience Filters the Next Step for Segmentation? Urban Outfitters and PlaceIQ Think So

Data is the lifeblood of modern marketing. As mobile has risen to prominence over the past decade, it’s become possible for marketers to understand and…

Read More >

Curious What Messages Your Customers Want to Receive? Just Ask!

For today’s marketer, personalization and segmentation can feel like a double-edged sword. The rise of digital marketing tools has made it possible to target your…

Read More >

How Delivery Hero Got 85% More Conversions

As a mobile marketer, your priorities may seem at odds with one another: Deliver enough audience growth to impress investors and help your app compete…

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How In-App Promotion Got Anthropologie 10% More User Sessions

You’ve attracted users to download your app, and your colleagues, leadership team, and other stakeholders who seek out regular mobile performance updates have (hopefully) been…

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How 1 MapQuest Campaign Made Users 1,000% More Likely to Share Their Data

Success in today’s digital-first marketplace isn’t about a single purchase or a single brand/customer interaction: it’s about taking effective advantage of today’s unprecedented data collection…

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Learn from the Best: Award-Worthy Marketing from Oscars’ Past

While today’s fractured media landscape can make it difficult to be a part of global, trending conversations, there are still a few cultural tentpoles that…

Read More >

Are Dynamic Audience Filters the Next Step for Segmentation? Urban Outfitters and PlaceIQ Think So

Data is the lifeblood of modern marketing. As mobile has risen to prominence over the past decade, it’s become possible for marketers to understand and…

Read More >

Stand Out on Mobile Marketing’s Red Carpet: How to Put Together an Effective Oscars Strategy

The Academy Awards is the biggest night of awards season—Hollywood’s Super Bowl. While its viewership is smaller than  the Super Bowl, the Oscars is the…

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A New Chapter for Appboy

The end of the year is a time for reflection. It is important to take stock as we set our goals for the future. Since…

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Track Your App Performance’s Impact on Users and Your Business [Product Spotlight]

Smartphones have undeniably become indispensable in our everyday lives, allowing us to do so much in so little time. More and more businesses have accelerated…

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Trigger Automatic Messages Seamlessly With Connected Audiences [Product Spotlight]

Thank you notes, order confirmations, and personalized recommendations—these 1:1 transactional messages can be a powerful way to build closer relationships with your customers by sending…

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