LATEST ARTICLES

Is Auto the Next Big Digital Engagement Platform?

Over the past few years, voice assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant have gone from sci-fi fodder to regular parts of  our

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The 1:1 Renaissance: How Personalization Strengthens Relationships

With the rise of mobile, a new view of customer/brand engagement is emerging. Or, more accurately, an older view is gaining new currency, informing how

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Is SMS Over? How It Fits into Your Cross-Channel Strategy

For a lot of people, Short Message Service (SMS) was their introduction to mobile marketing. Before push notifications, before you could easily check email on

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What a Cross-Channel Onboarding Campaign Really Looks Like

Beyond making a strong first impression, your initial onboarding campaign has the power to drive long-term engagement and longer-term loyalty. One essential component of onboarding

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Is Auto the Next Big Digital Engagement Platform?

Over the past few years, voice assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant have gone from sci-fi fodder to regular parts of  our…

Read More >

The 1:1 Renaissance: How Personalization Strengthens Relationships

With the rise of mobile, a new view of customer/brand engagement is emerging. Or, more accurately, an older view is gaining new currency, informing how…

Read More >

Is SMS Over? How It Fits into Your Cross-Channel Strategy

For a lot of people, Short Message Service (SMS) was their introduction to mobile marketing. Before push notifications, before you could easily check email on…

Read More >

How Dots Used Smart Segmentation to Boost Total Revenue by 33%

Customer engagement is key to your brand’s long-term success, but engagement on its own isn’t enough. Without the ability to turn that engagement into an…

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Meet the LTR 2017 Brain Trust

Technology keeps changing—and customer preferences and exceptions change with it. To keep up brands need the right marketing technology stack to support and optimize their…

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It’s my party, and I’ll open your push if I want to

I just had a birthday—not just any birthday either, it was the first one since I started at Appboy, the leading global lifecycle engagement platform.…

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Is Auto the Next Big Digital Engagement Platform?

Over the past few years, voice assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant have gone from sci-fi fodder to regular parts of  our…

Read More >

Marketing’s Future is Coming Fast

It’s been just over ten years since the introduction of the iPhone, and all of the predictions about how mobile was going to take over…

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Avoiding the Cannes Hangover: 4 Trends Too Big to Ignore

We’re less than a week out from Cannes Lions 2017, and the traditional advertising industry is struggling to come to terms with a painful hangover…

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LTR 2017: Illustrating Best-in-Class Engagement

They say a picture’s worth a thousand words—but what about a drawing? At this year’s LTR conference, held in late April in New York City,…

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Ahead of the Stack: Exploring the Future of Engagement at LTR 2017

One day. 18 sessions. 45 speakers. Hundreds of attendees. And countless insights into today’s customer/brand relationships and the tools and tactics that growth, engagement, and…

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Stay Curious, Keep It Agile, and Know What to Ask: Marketing Secrets from busuu

Editor’s Note: This installment of Relate’s “Marketer Spotlight” series features Lea Hartkopf, head of marketing at language education brand busuu. Read on to learn Lea’s…

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