LATEST ARTICLES

Pack your bags: These 5 Brands are Changing How we Book Travel

It wasn’t that long ago that planning a trip required a lot of preparation, organization, and added considerable weight to your luggage, what with all

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How Urban Outfitters Drives Event Attendance Using Cross-Channel Messaging

Sometimes, what makes a campaign great isn’t the messages within it, but the way they work together to give customers a seamless, engaging flow that’s

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How Brand Personality Helps You Connect with Users

For brands, providing concrete value is key: it’s hard to build and maintain a strong, loyal user base without showing your audience the benefits that

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How to Keep from Alienating Customers with Over-Communication

Modern customer messaging can often feel like a balancing act. Brands want to keep their outreach responsive and relevant, so they turn to triggered messaging

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Pack your bags: These 5 Brands are Changing How we Book Travel

It wasn't that long ago that planning a trip required a lot of preparation, organization, and added considerable weight to your luggage, what with all…

Read More >

How Urban Outfitters Drives Event Attendance Using Cross-Channel Messaging

Sometimes, what makes a campaign great isn’t the messages within it, but the way they work together to give customers a seamless, engaging flow that’s…

Read More >

How Brand Personality Helps You Connect with Users

For brands, providing concrete value is key: it’s hard to build and maintain a strong, loyal user base without showing your audience the benefits that…

Read More >

How Dots Used Smart Segmentation to Boost Total Revenue by 33%

Customer engagement is key to your brand’s long-term success, but engagement on its own isn’t enough. Without the ability to turn that engagement into an…

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Meet the LTR 2017 Brain Trust

Technology keeps changing—and customer preferences and exceptions change with it. To keep up brands need the right marketing technology stack to support and optimize their…

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It’s my party, and I’ll open your push if I want to

I just had a birthday—not just any birthday either, it was the first one since I started at Appboy, the leading global lifecycle engagement platform.…

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Pack your bags: These 5 Brands are Changing How we Book Travel

It wasn't that long ago that planning a trip required a lot of preparation, organization, and added considerable weight to your luggage, what with all…

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How App Indexing Changes the Game

When entrepreneurs set out to create a new consumer app, it’s likely they’re striving for the success enjoyed by giants like Instagram, WhatsApp, and Snapchat—apps…

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Your Data, Where You Need It with Appboy Currents [Product Announcement]

Effective marketing is built on data. The rise of mobile has made it possible for brands to collect more—and more nuanced—data than ever before. That's…

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LTR 2017: Illustrating Best-in-Class Engagement

They say a picture’s worth a thousand words—but what about a drawing? At this year’s LTR conference, held in late April in New York City,…

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Ahead of the Stack: Exploring the Future of Engagement at LTR 2017

One day. 18 sessions. 45 speakers. Hundreds of attendees. And countless insights into today’s customer/brand relationships and the tools and tactics that growth, engagement, and…

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Stay Curious, Keep It Agile, and Know What to Ask: Marketing Secrets from busuu

Editor’s Note: This installment of Relate’s “Marketer Spotlight” series features Lea Hartkopf, head of marketing at language education brand busuu. Read on to learn Lea’s…

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