LATEST ARTICLES

How Delivery Hero Got 85% More Conversions

As a mobile marketer, your priorities may seem at odds with one another: Deliver enough audience growth to impress investors and help your app compete

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8 Times Push Notifications Would’ve Changed History

While push notifications have only been around since 2009, they’ve become such game-changers for marketers doing the sending and customers doing the receiving and reading

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7 Cyber Monday Wins and Missed Opportunities

Well, it’s happened. Cyber Monday 2016 has come and gone. While there are plenty of “Cyber Tuesday” and “Cyber Week” emails, push notifications, and deals

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How In-App Promotion Got Anthropologie 10% More User Sessions

You’ve attracted users to download your app, and your colleagues, leadership team, and other stakeholders who seek out regular mobile performance updates have (hopefully) been

Read More >

8 Times Push Notifications Would’ve Changed History

While push notifications have only been around since 2009, they’ve become such game-changers for marketers doing the sending and customers doing the receiving and reading…

Read More >

7 Cyber Monday Wins and Missed Opportunities

Well, it’s happened. Cyber Monday 2016 has come and gone. While there are plenty of “Cyber Tuesday” and “Cyber Week” emails, push notifications, and deals…

Read More >

Are You Using All 5 Personalized Marketing Tactics?

It wasn’t that long ago that the capability to seamlessly add a user’s first name to communications or online experiences was an exciting way to…

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How Delivery Hero Got 85% More Conversions

As a mobile marketer, your priorities may seem at odds with one another: Deliver enough audience growth to impress investors and help your app compete…

Read More >

How In-App Promotion Got Anthropologie 10% More User Sessions

You’ve attracted users to download your app, and your colleagues, leadership team, and other stakeholders who seek out regular mobile performance updates have (hopefully) been…

Read More >

How 1 MapQuest Campaign Made Users 1,000% More Likely to Share Their Data

Success in today’s digital-first marketplace isn’t about a single purchase or a single brand/customer interaction: it’s about taking effective advantage of today’s unprecedented data collection…

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Why Your Data Disagrees: Getting to the Bottom of Discrepancies

Your marketing world might require you to use several systems at once to track your various metrics. And, from time to time, the data might…

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The 40 Mobile Marketing Resources You Should Try and Bookmark Right Now

Whether you’re just starting out in mobile marketing or looking to brush up on what’s new in our ever-evolving industry, you’ve come to the right…

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Track Your App Performance’s Impact on Users and Your Business [Product Spotlight]

Smartphones have undeniably become indispensable in our everyday lives, allowing us to do so much in so little time. More and more businesses have accelerated…

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Track Your App Performance’s Impact on Users and Your Business [Product Spotlight]

Smartphones have undeniably become indispensable in our everyday lives, allowing us to do so much in so little time. More and more businesses have accelerated…

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Trigger Automatic Messages Seamlessly With Connected Audiences [Product Spotlight]

Thank you notes, order confirmations, and personalized recommendations—these 1:1 transactional messages can be a powerful way to build closer relationships with your customers by sending…

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Secure Your Data, Globally [Product Spotlight]

At Appboy, we’re committed to helping large global teams manage their growth and engagement strategies. Today, we’re pleased to announce two new features geared toward…

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