LATEST ARTICLES

10 Dos and Don’ts for Making the Most of User Data

How brands collect and use customer data can play a crucial in the success of their successful marketing efforts. But while some savvy marketers have

Read More >

Are You Ready for Mobile Marketing’s Biggest Game?

The Super Bowl is America’s most-watched television event of the year. Last year, the big game had nearly 112 million viewers! That’s more than one-third

Read More >

Two Open Rate Drivers That Too Many Email Marketers Are Overlooking

As an email marketer, I spend a lot of time talking to other industry professionals. A common refrain among metric-driven marketers is to lament over

Read More >

Mobile Marketing Education’s Next Step: Know the Terms, the Numbers, and the Strategy

A decade after the introduction of the first iPhone, it’s clear that mobile has conquered the world. The majority of the world’s population regularly uses

Read More >

Are You Ready for Mobile Marketing’s Biggest Game?

The Super Bowl is America’s most-watched television event of the year. Last year, the big game had nearly 112 million viewers! That’s more than one-third…

Read More >

Two Open Rate Drivers That Too Many Email Marketers Are Overlooking

As an email marketer, I spend a lot of time talking to other industry professionals. A common refrain among metric-driven marketers is to lament over…

Read More >

A Mini-Guide to Behavioral Email Marketing

In today’s marketing world, the campaign is king. Marketers create a promotion or offer, send a promotional message to a relevant segment of their audience…

Read More >

How Delivery Hero Got 85% More Conversions

As a mobile marketer, your priorities may seem at odds with one another: Deliver enough audience growth to impress investors and help your app compete…

Read More >

How In-App Promotion Got Anthropologie 10% More User Sessions

You’ve attracted users to download your app, and your colleagues, leadership team, and other stakeholders who seek out regular mobile performance updates have (hopefully) been…

Read More >

How 1 MapQuest Campaign Made Users 1,000% More Likely to Share Their Data

Success in today’s digital-first marketplace isn’t about a single purchase or a single brand/customer interaction: it’s about taking effective advantage of today’s unprecedented data collection…

Read More >

10 Dos and Don’ts for Making the Most of User Data

How brands collect and use customer data can play a crucial in the success of their successful marketing efforts. But while some savvy marketers have…

Read More >

Are You Ready for Mobile Marketing’s Biggest Game?

The Super Bowl is America’s most-watched television event of the year. Last year, the big game had nearly 112 million viewers! That’s more than one-third…

Read More >

Mobile Marketing Education’s Next Step: Know the Terms, the Numbers, and the Strategy

A decade after the introduction of the first iPhone, it’s clear that mobile has conquered the world. The majority of the world’s population regularly uses…

Read More >

A New Chapter for Appboy

The end of the year is a time for reflection. It is important to take stock as we set our goals for the future. Since…

Read More >

Track Your App Performance’s Impact on Users and Your Business [Product Spotlight]

Smartphones have undeniably become indispensable in our everyday lives, allowing us to do so much in so little time. More and more businesses have accelerated…

Read More >

Trigger Automatic Messages Seamlessly With Connected Audiences [Product Spotlight]

Thank you notes, order confirmations, and personalized recommendations—these 1:1 transactional messages can be a powerful way to build closer relationships with your customers by sending…

Read More >

COMPANY

RESOURCES

HQ

JOIN OUR NEWSLETTER

© APPBOY ALL RIGHTS RESERVED | TERMS & PRIVACY