Amazon to Release a $250 Android Tablet in November, Might Actually Take Off

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By: Hillel Fuld

If the death of the Touchpad taught us anything, it taught us that a low price fully functional tablet device can and will sell like hotcakes. Arrington was right about what HP should do, and HP might even be listening.

Well, we can only wait and see what HP does next, but meanwhile, Amazon is set to release its iPad competitor as soon as November. According to MG Siegler, the upcoming Amazon Kindle (yep, that is the name) has a 7 inch capacitive touch screen and very much resembles the BlackBerry Playbook, which I love. The pricing of this device is crucial with the bottom of the line iPad sold at $499, a $250 price tag will appeal to a whole lot of people.

TechCrunch Mockup

Of course, the new Amazon Kindle is not, in theory, an iPad competitor, but rather a device that can only compete with the Nook Color. Both run Android, both have 7 inch displays and the price is identical on both devices. Except Amazon’s has one major advantage. The upcoming device will come with many Amazon services integrated. As MG reports “But the key for Amazon is just how deeply integrated all of their services are. Amazon’s content store is always just one click away. The book reader is a Kindle app (which looks similar to how it does on Android and iOS now). The music player is Amazon’s Cloud Player. The movie player is Amazon’s Instant Video player. The app store is Amazon’s Android Appstore.”

Interestingly enough, the new device has no camera and no signs of anything Google. No Market, no Google apps, and even Android looks completely different than what we have seen in the past.

The tablet space is sure heating up with Samsung releasing a tablet and smartphone is pretty much every single possible size, Asus making some waves, Sony providing its two cents, HTC budding in, and now Amazon aiming nice and high. Something tells me the iPad’s 71% market share is going to change soon.

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