Articles by Jesse Bouman

How App Indexing Changes the Game

When entrepreneurs set out to create a new consumer app, it’s likely they’re striving for the success enjoyed by giants like Instagram, WhatsApp, and Snapchat—apps

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Are Mobile Web Pages the New Mobile Apps?

There was a time when mobile apps were considered an innovative technology. In 2010, the word “app” was named “Word of the Year” by the

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Give Your Customers Real Choices with Push Action Buttons

When push notifications first burst onto the scene in 2009, part of their appeal was their simplicity. Short messages, with a small amount of copy,

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Curious What Messages Your Customers Want to Receive? Just Ask!

For today’s marketer, personalization and segmentation can feel like a double-edged sword. The rise of digital marketing tools has made it possible to target your

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Don’t Put All Your Eggs in One Platform

If you’ve ever spoken to a financial advisor, you’ve probably been given the advice to “diversify your portfolio.” The tip is simple: don’t put all

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5G: What It Is, When It’s Coming, and What It Means for Marketers

If you’ve turned on a TV over the past few years, you’ve probably heard a commercial from a telecom company touting their 3G speeds or

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Are You Ready for Mobile Marketing’s Biggest Game?

The Super Bowl is America’s most-watched television event of the year. Last year, the big game had nearly 112 million viewers! That’s more than one-third

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Why Mobile Marketers Should Watch the Google Pixel’s Nearly 300% Growth Rate in Early Adoption

A little more than a month ago Google announced it was challenging Apple and Samsung head-on for smartphone market share with Google Pixel. Since its

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Push Notifications Changed a lot in 2016: Get the Scoop

A lot happened in 2016 in mobile and marketing tech, especially when it comes to push notifications. Push notifications are becoming more sophisticated across platforms

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A Marketer’s Cheat Sheet on the Mobile Platform Economy

When Steve Jobs launched Apple’s App Store during the infancy of the first generation iPhone, he did it with one goal in mind: sell more

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