Articles by Jesse Bouman

Curious What Messages Your Customers Want to Receive? Just Ask!

For today’s marketer, personalization and segmentation can feel like a double-edged sword. The rise of digital marketing tools has made it possible to target your

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Don’t Put All Your Eggs in One Platform

If you’ve ever spoken to a financial advisor, you’ve probably been given the advice to “diversify your portfolio.” The tip is simple: don’t put all

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5G: What It Is, When It’s Coming, and What It Means for Marketers

If you’ve turned on a TV over the past few years, you’ve probably heard a commercial from a telecom company touting their 3G speeds or

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Are You Ready for Mobile Marketing’s Biggest Game?

The Super Bowl is America’s most-watched television event of the year. Last year, the big game had nearly 112 million viewers! That’s more than one-third

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Why Mobile Marketers Should Watch the Google Pixel’s Nearly 300% Growth Rate in Early Adoption

A little more than a month ago Google announced it was challenging Apple and Samsung head-on for smartphone market share with Google Pixel. Since its

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Push Notifications Changed a lot in 2016: Get the Scoop

A lot happened in 2016 in mobile and marketing tech, especially when it comes to push notifications. Push notifications are becoming more sophisticated across platforms

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A Marketer’s Cheat Sheet on the Mobile Platform Economy

When Steve Jobs launched Apple’s App Store during the infancy of the first generation iPhone, he did it with one goal in mind: sell more

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Web Push Notifications Have Changed Marketing—And Your Job—Forever

I love my iPhone. It never leaves my side. The first thing I do in the morning is roll over and with one eye open,

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For the Future of Mobile Tech, Look to China: 4 Trends to Watch

Since the 1970s, China has ascended from a closed economy to a global, economic powerhouse. Based on annual GDP, China’s $10.983 trillion economy is currently

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How Runkeeper’s Messaging Gets Users to Stick With It (And Them)

Every year millions of Americans make a New Year’s resolution. Year after year, the number one resolution is to lose weight or exercise more. But

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