Articles by Kelsey Cottingham

This is How You Get App Users to Refer Their Friends

It’s becoming more and more important for brands to prove their value to users at every stage of the customer lifecycle. That can mean onboarding,

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What Happens When Your Marketing Tech Can’t Talk?

We’ve been talking a lot lately about marketing tech stacks—that is, collections of different kinds of software used to execute a given brand’s marketing strategy.

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Your LTR 2017 Prep Guide

Every year, Appboy holds the LTR conference to turn the spotlight on long-term relationships and the strategies and technologies that make it possible to build

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Meet the LTR 2017 Brain Trust

Technology keeps changing—and customer preferences and exceptions change with it. To keep up brands need the right marketing technology stack to support and optimize their

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It’s my party, and I’ll open your push if I want to

I just had a birthday—not just any birthday either, it was the first one since I started at Appboy, the leading global lifecycle engagement platform.

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And the Award Goes To…: 7 Mobile-Savvy Brands that Dazzled on Oscar Night

On Sunday night, the world was invited to Hollywood’s Super Bowl: the 89th Academy Awards. The Oscars consistently ranks as the most-watched entertainment broadcast on

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Today’s Churned Users Could be Tomorrow’s Power Users

You did everything right. You got their attention, they engaged with your product, they even filled out their personal information for you. Things were looking

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Stand Out on Mobile Marketing’s Red Carpet: How to Put Together an Effective Oscars Strategy

The Academy Awards is the biggest night of awards season—Hollywood’s Super Bowl. While its viewership is smaller than  the Super Bowl, the Oscars is the

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