I just had a birthday—not just any birthday either, it was the first one since I started at Appboy, the leading global lifecycle engagement platform.
On Sunday night, the world was invited to Hollywood’s Super Bowl: the 89th Academy Awards. The Oscars consistently ranks as the most-watched entertainment broadcast on
You did everything right. You got their attention, they engaged with your product, they even filled out their personal information for you. Things were looking
The Academy Awards is the biggest night of awards season—Hollywood’s Super Bowl. While its viewership is smaller than the Super Bowl, the Oscars is the