Articles by Kelsey Cottingham

Today’s Churned Users Could be Tomorrow’s Power Users

You did everything right. You got their attention, they engaged with your product, they even filled out their personal information for you. Things were looking

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Stand Out on Mobile Marketing’s Red Carpet: How to Put Together an Effective Oscars Strategy

The Academy Awards is the biggest night of awards season—Hollywood’s Super Bowl. While its viewership is smaller than  the Super Bowl, the Oscars is the

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