Articles by Matt McRoberts

Avoiding the Cannes Hangover: 4 Trends Too Big to Ignore

We’re less than a week out from Cannes Lions 2017, and the traditional advertising industry is struggling to come to terms with a painful hangover

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Appboy and Cheil Worldwide Create Global Partnership

Today Appboy’s intelligent CRM solution for mobile-first marketers and Cheil Worldwide – a South Korea-based leading marketing solutions company – announced a strategic partnership. The

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Appboy’s mParticle Integration Provides Greater Access to Our MMA Solution

As part of our effort to advance and lead the Mobile Marketing ecosystem, we’re pleased to announce that Appboy is now fully integrated with mParticle,

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Appboy and SendGrid Advance Email and Mobile Marketing Automation Solutions With Expanded Relationship

Over the past few years, Appboy has worked closely with premier email provider, SendGrid, to establish a seamless integration between our industry-leading Mobile Marketing Automation

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