Articles by Sora Wondra

What a Cross-Channel Re-Engagement Campaign Really Looks Like

Customer acquisition can be a challenge—but it’s not the end of the game. With the majority of users dropping off within days of downloading, it’s

Read More >

Pack your bags: These 5 Brands are Changing How We Book Travel

It wasn’t that long ago that planning a trip required a lot of preparation, organization, and added considerable weight to your luggage, what with all

Read More >

How Dots Used Smart Segmentation to Boost Total Revenue by 33%

Customer engagement is key to your brand’s long-term success, but engagement on its own isn’t enough. Without the ability to turn that engagement into an

Read More >

3 Mobile Tactics that Power Smart Travel Marketing

  In the decade since the introduction of the first iPhone, the rise of mobile has had a major impact on virtually every industry—upending entrenched

Read More >

5 Eye-Catching Ways to Use Rich Notifications

Push notifications can be more than a few words of copy and the occasional emoji. It’s now possible for brands to add images, GIFs, videos,

Read More >

Do You Have a Cross-Device View of Your Customers?

For years now, the smartphone has reigned supreme as marketers’ most sought-after consumer device. While smartphones are still key components in an effective mobile strategy,

Read More >

How Saucey Uses Conversion Tracking to Speed New Purchases

Many people are willing to “try something once,” but they may well not return for a second conversion. (Maybe they’ve forgotten about your app or

Read More >

Mobile Marketing Folk Wisdom: 6 “Rules” That Aren’t Always True

As mobile has gone from emerging technology to the center of many people’s lives, we’ve seen a number of mobile marketing principles and strategies come

Read More >

10 Dos and Don’ts for Making the Most of User Data

How brands collect and use customer data can play a crucial in the success of their successful marketing efforts. But while some savvy marketers have

Read More >

13 Push Notification Dos and Don’ts

Push notifications have been a game changer for the mobile landscape. With their unique ability to reach users that aren’t actively engaged, they can provide

Read More >

COMPANY

RESOURCES

HQ

JOIN OUR NEWSLETTER

© APPBOY ALL RIGHTS RESERVED | TERMS & PRIVACY