Articles by Sora Wondra

Mobile Marketing Folk Wisdom: 6 “Rules” That Aren’t Always True

As mobile has gone from emerging technology to the center of many people’s lives, we’ve seen a number of mobile marketing principles and strategies come

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10 Dos and Don’ts for Making the Most of User Data

How brands collect and use customer data can play a crucial in the success of their successful marketing efforts. But while some savvy marketers have

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13 Push Notification Dos and Don’ts

Push notifications have been a game changer for the mobile landscape. With their unique ability to reach users that aren’t actively engaged, they can provide

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Are You Using All 5 Personalized Marketing Tactics?

It wasn’t that long ago that the capability to seamlessly add a user’s first name to communications or online experiences was an exciting way to

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When to Use Push vs. Email for Re-Engagement Campaigns

Early and consistent app engagement is essential for long-term customer retention, and re-engagement strategies can help make that a reality. Sometimes people need a little

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The Secrets of Customer Segmentation Strategy

Know thy users. Then, segment them. Customer segmentation strategies are key for relevant and effective mobile marketing. Sending campaigns to smaller, thoughtfully constructed segments (vs.

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The 9 Types of Mobile Marketing Campaigns You Should Know

The messages that you send via mobile can be powerful. Time spent on mobile devices has surpassed desktop and 80% of app users engage with

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How To Sell Your Developers on the Martech You Want

Marketing automation technology is widely being used to achieve effective personalization at scale and higher returns on marketing efforts. But like all SaaS technology, it’s

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Get a Head Start: 6 Tools to Supercharge Your Holiday Marketing 🎅

Are you still having nightmares about last year’s last-minute holiday scramble? Thinking about how you can optimize your creative concepts for a record-breaking Q4 this

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How Mobile Marketing Automation Platforms Work

Mobile marketing means coordinating and sending marketing campaigns through mobile channels, such as push notifications and mobile-optimized email. Mobile marketing automation, then, refers to tools

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