Articles by Todd Grennan

Are Wearables Yesterday’s Next Big Thing?

If you want to know what technologies are on the minds of major tech brands and mobile thought leaders, Mobile World Congress (MWC) usually provides

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How Urban Outfitters Boosted Opens by 100+% and Lifted Conversions by 75%

Things move fast in marketing. It feels like there’s always something new on the horizon: new trends, new technologies, new ways of thinking about customers

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Are Dynamic Audience Filters the Next Step for Segmentation? Urban Outfitters and PlaceIQ Think So

Data is the lifeblood of modern marketing. As mobile has risen to prominence over the past decade, it’s become possible for marketers to understand and

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It’s Not a Snowstorm—It’s an Opportunity

Right now, the whole northeast feels shut down. Parts of Connecticut received 17 inches of snow. More than 2,000 flights have been canceled. Major subway

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How the Brooklyn Public Library Drives In-Person Engagement with Email

We all get a lot of email. With office workers receiving an average of 121 emails a day (and more when they’re not on the

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Where’s This Push Notification Taking Me?

We’ve all had it happen. One minute you’re enjoying an app or browsing a website, having a positive experience, and the next something happens that

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Your Push Notifications Aren’t Speaking My Language

We’ve all had it happen. One minute you’re enjoying an app or browsing a website, having a positive experience, and the next you get an

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Davos 2017: Fear of a Bot Planet

It happens every winter. At the annual meeting of the World Economic Forum (WEF), held in Davos, Switzerland, CEOs, celebrities, and world leaders gather to

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Mobile Marketing Education’s Next Step: Know the Terms, the Numbers, and the Strategy

A decade after the introduction of the first iPhone, it’s clear that mobile has conquered the world. The majority of the world’s population regularly uses

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