Articles by Todd Grennan

How Urban Outfitters Drives Event Attendance Using Cross-Channel Messaging

Sometimes, what makes a campaign great isn’t the messages within it, but the way they work together to give customers a seamless, engaging flow that’s

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Your Data, Where You Need It with Appboy Currents [Product Announcement]

Effective marketing is built on data. The rise of mobile has made it possible for brands to collect more—and more nuanced—data than ever before. That’s

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Sound and Vision: Apple Goes Big on Speakers and Augmented Reality at WWDC

When it comes to Apple announcements, people expect mystery. Steve Jobs’ “One more thing” surprise announcements have become as iconic a part of his image

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Alexa Will Support Notifications—But Should You Send Them?

Over the last three years, digital assistants like Google Home and Amazon Echo have become an increasingly common presence in homes, with the percentage of

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LTR 2017: Illustrating Best-in-Class Engagement

They say a picture’s worth a thousand words—but what about a drawing? At this year’s LTR conference, held in late April in New York City,

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Ahead of the Stack: Exploring the Future of Engagement at LTR 2017

One day. 18 sessions. 45 speakers. Hundreds of attendees. And countless insights into today’s customer/brand relationships and the tools and tactics that growth, engagement, and

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9 Keys for Building a Killer Marketing Tech Stack

The marketing technology stack: some brands swear by it, while others have only the faintest inkling what a stack is or why they’d want to use

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What’s a Marketing Tech Stack, Anyway?

Before the internet, marketing could be a pretty low-tech occupation. But the rise of the web, mobile, and other emerging technologies has made digital experiences

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The Appboy Martech Partnership Stack

Marketing is all about teamwork. Sometimes that means huddling with other marketers to create a killer cross-channel messaging campaign or collaborating with your company’s business

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Go Inside the Stack at LTR 2017

Technology is changing the customer/brand relationship. Digital experiences have increasingly become the central way brands interact with their customers—whether that’s through email, mobile messaging channels

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