Culture

Make It Matter: Inspire Solidarity with a Better Engagement Strategy

It happens all the time. There’s a disaster, or a political controversy, or a spontaneous protest, and suddenly an underappreciated organization finds itself thrust into

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Stay Curious, Keep It Agile, and Know What to Ask: Marketing Secrets from busuu

Editor’s Note: This installment of Relate’s “Marketer Spotlight” series features Lea Hartkopf, head of marketing at language education brand busuu. Read on to learn Lea’s

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A New Chapter for Appboy

The end of the year is a time for reflection. It is important to take stock as we set our goals for the future. Since launching Appboy just over five years ago, we have accomplished a great deal.

Track Your App Performance’s Impact on Users and Your Business [Product Spotlight]

Smartphones have undeniably become indispensable in our everyday lives, allowing us to do so much in so little time. More and more businesses have accelerated

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Trigger Automatic Messages Seamlessly With Connected Audiences [Product Spotlight]

Thank you notes, order confirmations, and personalized recommendations—these 1:1 transactional messages can be a powerful way to build closer relationships with your customers by sending

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Secure Your Data, Globally [Product Spotlight]

At Appboy, we’re committed to helping large global teams manage their growth and engagement strategies. Today, we’re pleased to announce two new features geared toward

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Why We Made an In-App Message Style Guide

Sometimes we all need a little guidance. Even when it comes to something as common in a marketer’s day as creating a user-facing message, the

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A/B Testing and French Pressing: A Day With SoundCloud

Editor’s Note: This newest installment of the “Marketer Spotlight” series features Ed Burrows, growth marketing manager at SoundCloud. Read on to learn about how he

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Out-Hustle Yesterday: Marketing Hour by Hour With Ibotta

Editor’s Note: This newest installment of the “Marketer Spotlight” series features Derek Cann, marketing automation manager at Ibotta. Read on for his daily schedule (you

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Appboy Named Forbes Cloud 100: Rising Star, and Digiday Signal Award Finalist for Best Marketing Automation Platform

Over the last few years, we have been focused on building the best-in-class CRM platform here at Appboy—from the technology to our people to our

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