It happens all the time. There’s a disaster, or a political controversy, or a spontaneous protest, and suddenly an underappreciated organization finds itself thrust into
The end of the year is a time for reflection. It is important to take stock as we set our goals for the future. Since launching Appboy just over five years ago, we have accomplished a great deal.
Smartphones have undeniably become indispensable in our everyday lives, allowing us to do so much in so little time. More and more businesses have accelerated
Thank you notes, order confirmations, and personalized recommendations—these 1:1 transactional messages can be a powerful way to build closer relationships with your customers by sending
Appboy Named Forbes Cloud 100: Rising Star, and Digiday Signal Award Finalist for Best Marketing Automation Platform
Over the last few years, we have been focused on building the best-in-class CRM platform here at Appboy—from the technology to our people to our
The customer journey has changed. It’s not about encouraging a single purchase anymore, and you can’t chart it as a straight line or a funnel.
As mobile has become an increasingly central part of our everyday lives, it’s also become an essential conduit for brands to reach, engage, and retain
Like many people who live their lives on the internet, I’m quite excited for World Emoji Day this weekend. What is World Emoji Day, you