If you’ve ever heard of a little game called Doodle Jump, you’ll more than likely also know that the highly popular 99 cent game was originally developed by two brothers, co-owning iPhone development studio Lima Sky.
A fun and quirky title, Doodle Jump takes on an art style all of its own, similar to that of a child’s drawing. In fact, so unique, that Doodle Jump has since tended to single handedly influence similar games within its genre. The game is pretty simple. You guide “The Doodler” — using, I have to say, some of the most subtle and accurate tilt controls in existence, on a springy journey up, up, up a sheet of graph paper, picking up jet packs, avoiding black holes, and blasting baddies with nose balls, along the way. The aim of the game is to see how long you can survive.
Now, anyone looking down upon the game for the first time and judging it’s replay value, would probably have the first impression of “This is just another one of those throw away 99 cent titles.” – but don’t be fooled. Published this morning the guys at Lima Sky (developers of Doodle Jump) announced the game has surpassed 3 Million sales. Normally this would be a feat in itself, but considering the game saw 1 Million downloads last December, this somehow amplifies this achievement for the indie studio. Launched in March 2009, the game has raked in a whopping $2.97 Million. According to MobileCrunch they reckon that Apple has seen roughly $891,000, and the two brothers themselves? Well, I wouldn’t be surprised if they’re on a small beach somewhere in the Caribbean by now. After Apple’s 30%, Doodle Jump is estimated to have generated $2.08 Million. I make that 1.04 Million, each … and it doesn’t look like its going to stop anytime soon. With the two brothers releasing updates for the game regularly, they just keep shifting even more copies.
What’s interesting to note is that this is just sales data from just one of the more than 30 applications Lima Sky has in its App Store library. Who said iPhone development wasn’t highly profitable? Not me. Seems we all might be in the wrong business, eh?
Checkout this video below of Doodle Jump for iPhone in action!