By: Hillel Fuld (@hilzfuld)
If you open the App Store on your iPhone, the Android Market (Err Google Play) on your Android device or even the Marketplace on your Windows Phone and search for the word “Twitter”, you are sure to be instantly overwhelmed. I mean, just take a look at my Twitter folder that includes only the best Twitter apps on the App Store. Of course Tweetbot is not in that folder since it is on the home screen of my iPhone.
In fact, nearly everyone I know who is active on Twitter does not even use Twitter.com but rather accesses the service via a 3rd party app. Then again, that is the power of Twitter, the ecosystem.
Until today, I knew there were a lot of Twitter apps between all the mobile platforms, Mac, PC, Web, browser extensions, and so on. If you had asked me how many I think there are, I might have said a few hundred thousand.
Well, Twitter announced yesterday via a tweet obviously, that the Twitter ecosystem has hit a whopping 1.5 million apps across all platforms. To be clear, that number includes any and all apps that were ever developed using the API, whether they are active or not, even if the app was never released to the public.
Fun Fact: the Twitter ecosystem recently hit more than 1.5 million registered apps. Thank you everyone for building on the platform.^JC
— Twitter API (@twitterapi) March 13, 2012
Twitter hit the one million app milestone last July, which means the company has seen some seriously nice growth in the past several months. The big question that even Twitter is struggling to answer is, how can the company monetize this tremendous third party traffic? While Twitter announced its recent entry into mobile advertising, the ability to target mobile users specifically is still lacking.
Monetization aside, in today’s world, the sign of a solid product is its support from developers and a healthy ecosystem. Something like “Tell me your apps and I will tell you who you are” kind of thing and as far as ecosystems, Twitter is absolutely killing it.