It’s Day One in the Conversational World

Every year, senior executives and mobile thought leaders head to Mobile World Congress to get a sense of which way the wind is blowing, technology-wise.

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Customer Engagement—It Takes Teamwork

Each day, the average consumer receives 60+ push notifications, 120+ emails, and sees more than 5,000 distinct advertisements. That makes cutting through this vast barrage

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How iOS 11’s Features Put the User First

After months of waiting and anticipation, here we are: iOS 11 has arrived. And while the updates in the latest version of Apple’s mobile operating

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Build vs Buy: Which Solution is Right for Your Company?

It’s a time-tested question, raised in the halls of companies of all sizes:  when faced with a problem, should we build a solution to address

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Android Oreo Ushers in the Next Big Phase in Push Notifications [Product Update]

We’re on the verge of a new era for push where it’s emerging as a mature, nuanced channel. The latest Android Oreo release brings us

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The Changing Shape of Location-Based Marketing

The rise of mobile has fundamentally shifted customer expectations, and that’s had a major impact on their relationships with the brands they patronize. Blast messaging

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Location-Based Marketing: How It Works and Why It Matters

Before the introduction of the first iPhone back in 2007, knowing your customers’ location meant having their mailing address at your fingertips—but the location-tracking capabilities

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Driving Experimentation: How Lyft Fuels Amazing Customer Experiences

If you’re looking to develop an authentic connection with your audience, experimentation is key. Testing your brand’s user experiences will give you an accurate look

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Is Auto the Next Big Digital Engagement Platform?

Over the past few years, voice assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant have gone from sci-fi fodder to regular parts of  our

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Marketing’s Future is Coming Fast

It’s been just over ten years since the introduction of the iPhone, and all of the predictions about how mobile was going to take over

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