How App Indexing Changes the Game

When entrepreneurs set out to create a new consumer app, it’s likely they’re striving for the success enjoyed by giants like Instagram, WhatsApp, and Snapchat—apps

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Your Data, Where You Need It with Appboy Currents [Product Announcement]

Effective marketing is built on data. The rise of mobile has made it possible for brands to collect more—and more nuanced—data than ever before. That’s

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Sound and Vision: Apple Goes Big on Speakers and Augmented Reality at WWDC

When it comes to Apple announcements, people expect mystery. Steve Jobs’ “One more thing” surprise announcements have become as iconic a part of his image

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10 Things to Know About AI Right Now

AI has a long history as a marketing buzzword. But while we’ve been through a number of boom-and-bust hype cycles around artificial intelligence, recent technological

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What’s an SDK, Anyway?

The rise of mobile changed a lot of things. Data collection. Customer messaging. Brand experiences. Audience expectations. It also introduced a lot of new terms

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Notification Proliferation: Google I/O 2017 Marketer Insights

Well, the biggest news last week didn’t come from Google I/O, but that doesn’t mean the developer-centric event didn’t have its moments. Google announced a

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Are Mobile Web Pages the New Mobile Apps?

There was a time when mobile apps were considered an innovative technology. In 2010, the word “app” was named “Word of the Year” by the

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What Happens When Your Marketing Tech Can’t Talk?

We’ve been talking a lot lately about marketing tech stacks—that is, collections of different kinds of software used to execute a given brand’s marketing strategy.

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3 Smart Tactics That Help Retail Brands Succeed on Mobile

Over the past few years, a clear picture of consumer behavior has emerged: today’s shoppers are increasingly mobile shoppers. Given this emerging reality, long-term success

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Making Connections: Appboy Connects Brands to the Stack with Three Major Updates [PRODUCT ANNOUNCEMENT]

We admit it—we’re obsessed with marketing technology stacks. That’s because we’re obsessed with humanizing the relationships betweens brands and customers. The connection? A stack designed

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