The Dawn of the Partial Push Notification Opt-Out

As mobile becomes increasingly central to the way that people engage with brands, being prepared and informed about developments in the mobile space can give

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Why it Sometimes Pays to Follow the Crowd

To a marketer, interacting with users during cultural tentpoles can mean shelling out millions of dollars for 30 seconds of airtime, but with the rise

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Make It Matter: Inspire Solidarity with a Better Engagement Strategy

It happens all the time. There’s a disaster, or a political controversy, or a spontaneous protest, and suddenly an underappreciated organization finds itself thrust into

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Are Wearables Yesterday’s Next Big Thing?

If you want to know what technologies are on the minds of major tech brands and mobile thought leaders, Mobile World Congress (MWC) usually provides

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And the Award Goes To…: 7 Mobile-Savvy Brands that Dazzled on Oscar Night

On Sunday night, the world was invited to Hollywood’s Super Bowl: the 89th Academy Awards. The Oscars consistently ranks as the most-watched entertainment broadcast on

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How Urban Outfitters Boosted Opens by 100+% and Lifted Conversions by 75%

Things move fast in marketing. It feels like there’s always something new on the horizon: new trends, new technologies, new ways of thinking about customers

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Learn from the Best: Award-Worthy Marketing from Oscars’ Past

While today’s fractured media landscape can make it difficult to be a part of global, trending conversations, there are still a few cultural tentpoles that

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Are Dynamic Audience Filters the Next Step for Segmentation? Urban Outfitters and PlaceIQ Think So

Data is the lifeblood of modern marketing. As mobile has risen to prominence over the past decade, it’s become possible for marketers to understand and

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Stand Out on Mobile Marketing’s Red Carpet: How to Put Together an Effective Oscars Strategy

The Academy Awards is the biggest night of awards season—Hollywood’s Super Bowl. While its viewership is smaller than  the Super Bowl, the Oscars is the

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Everything You Need to Survive Mobile World Congress 2017

It’s happening again. From February 27th to March 2nd, tens of thousands of attendees will gather in Barcelona for the annual Mobile World Congress (MWC)

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