10 Dos and Don’ts for Making the Most of User Data

How brands collect and use customer data can play a crucial in the success of their successful marketing efforts. But while some savvy marketers have

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Are You Ready for Mobile Marketing’s Biggest Game?

The Super Bowl is America’s most-watched television event of the year. Last year, the big game had nearly 112 million viewers! That’s more than one-third

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Mobile Marketing Education’s Next Step: Know the Terms, the Numbers, and the Strategy

A decade after the introduction of the first iPhone, it’s clear that mobile has conquered the world. The majority of the world’s population regularly uses

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When Does Message Personalization and Segmentation Become a Trap?

As it becomes harder to reach and engage customers in today’s distraction-filled world, more and more marketers are turning to personalization to cut through the

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How the Super Bowl Changes Mobile App Use: Prep Now for February 5

Every year, over a hundred million people tune in to the Super Bowl. And many of them have their smartphones in hand, actively using their

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CES 2017: How Digital Assistants Stole the Show (And What It Means for IoT)

At the annual Consumer Electronics Show (CES), held this year January 5–8 in Las Vegas, overwhelming is usually the name of the game. Year after

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CES 2017: 4 Trends Marketers Should Watch

Today marks the start of the 50th edition of the Consumer Electronics Show (CES), held annually in Las Vegas. During CES 2017, which runs through

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How to Acquire and Retain Millennial App Users

From tweeting the word “fleek” to participating in the Mannequin Challenge, app marketers around the world are itching to capture millennials’ attention. Millennials have been

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6 Top Terms Every Mobile Marketer Should Know

Every industry has its own vernacular. And, as with learning any language, seasoned students know to skim the fluff—like outdated words or overused phrases—and dive

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The Secret to Improving Your App Metrics? Knowing How They’re Connected

As mobile increasingly becomes the dominant way that customers engage with brands, it’s becoming more and more important for marketers to have a mobile-first strategy

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