Data & Analytics
Understand consumer habits and plot your marketing success through Appboy’s own research and industry data and analysis.
Category: Insights

Get Deeper Insights into Cross-Device User Behavior with Appboy’s tvOS Support [Product Announcement]

Smart marketing today is built on customer data. Understanding who your users are and how they engage with your brand is the first step toward

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10 Dos and Don’ts for Making the Most of User Data

How brands collect and use customer data can play a crucial in the success of their successful marketing efforts. But while some savvy marketers have

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How the Super Bowl Changes Mobile App Use: Prep Now for February 5

Every year, over a hundred million people tune in to the Super Bowl. And many of them have their smartphones in hand, actively using their

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How to Acquire and Retain Millennial App Users

From tweeting the word “fleek” to participating in the Mannequin Challenge, app marketers around the world are itching to capture millennials’ attention. Millennials have been

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The Secret to Improving Your App Metrics? Knowing How They’re Connected

As mobile increasingly becomes the dominant way that customers engage with brands, it’s becoming more and more important for marketers to have a mobile-first strategy

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Cyber Monday and Black Friday Data, Wins, and Missed Opportunities

Well, it’s happened. Cyber Monday 2016 has come and gone. Many publications are describing this Black Friday and Cyber Monday to be record breaking with significant

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Why Your Data Disagrees: Getting to the Bottom of Discrepancies

Your marketing world might require you to use several systems at once to track your various metrics. And, from time to time, the data might

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Americans More “Connected” on Election Day: Mobile Activity Up to 34% Higher

Last week wasn’t a typical week. At Appboy, we took a look at how election day changed our mobile habits—how much, and when, we used

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