Data & Analytics
Understand consumer habits and plot your marketing success through Appboy’s own research and industry data and analysis.
Category: Insights

Your Data, Where You Need It with Appboy Currents [Product Announcement]

Effective marketing is built on data. The rise of mobile has made it possible for brands to collect more—and more nuanced—data than ever before. That’s

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Making Connections: Appboy Connects Brands to the Stack with Three Major Updates [PRODUCT ANNOUNCEMENT]

We admit it—we’re obsessed with marketing technology stacks. That’s because we’re obsessed with humanizing the relationships betweens brands and customers. The connection? A stack designed

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How the Super Bowl Changes Mobile App Use: Prep Now for February 5

Every year, over a hundred million people tune in to the Super Bowl. And many of them have their smartphones in hand, actively using their

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The Secret to Improving Your App Metrics? Knowing How They’re Connected

As mobile increasingly becomes the dominant way that customers engage with brands, it’s becoming more and more important for marketers to have a mobile-first strategy

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Cyber Monday and Black Friday Data, Wins, and Missed Opportunities

Well, it’s happened. Cyber Monday 2016 has come and gone. Many publications are describing this Black Friday and Cyber Monday to be record breaking with significant

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Why Your Data Disagrees: Getting to the Bottom of Discrepancies

Your marketing world might require you to use several systems at once to track your various metrics. And, from time to time, the data might

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Americans More “Connected” on Election Day: Mobile Activity Up to 34% Higher

Last week wasn’t a typical week. At Appboy, we took a look at how election day changed our mobile habits—how much, and when, we used

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Why Marketers Should (Almost) Always Use Control Groups

Long gone may be your science-fair days of creating experiments with a hypothesis and testing the effects of an independent variable on a dependent variable,

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