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Category: Insights

Android Oreo Ushers in the Next Big Phase in Push Notifications [Product Update]

We’re on the verge of a new era for push where it’s emerging as a mature, nuanced channel. The latest Android O release brings us

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Marketing’s Future is Coming Fast

It’s been just over ten years since the introduction of the iPhone, and all of the predictions about how mobile was going to take over

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Avoiding the Cannes Hangover: 4 Trends Too Big to Ignore

We’re less than a week out from Cannes Lions 2017, and the traditional advertising industry is struggling to come to terms with a painful hangover

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Appboy Quarterly Roundup: Currents, Location Marketing, Internal Groups and more [Q2 2017]

At Appboy, we’re always looking for ways to help our clients use technology to humanize their customer relationships. One of the smartest ways to do

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Sound and Vision: Apple Goes Big on Speakers and Augmented Reality at WWDC

When it comes to Apple announcements, people expect mystery. Steve Jobs’ “One more thing” surprise announcements have become as iconic a part of his image

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Notification Proliferation: Google I/O 2017 Marketer Insights

Well, the biggest news last week didn’t come from Google I/O, but that doesn’t mean the developer-centric event didn’t have its moments. Google announced a

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Making Connections: Appboy Connects Brands to the Stack with Three Major Updates [PRODUCT ANNOUNCEMENT]

We admit it—we’re obsessed with marketing technology stacks. That’s because we’re obsessed with humanizing the relationships betweens brands and customers. The connection? A stack designed

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Your LTR 2017 Prep Guide

Every year, Appboy holds the LTR conference to turn the spotlight on long-term relationships and the strategies and technologies that make it possible to build

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Facebook Wants to Own the Future, But Marketers Can Have a Piece

There were three big announcements at Facebook’s F8 conference this week. According to this marketer—you should care about one of them now, one of them

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Go Inside the Stack at LTR 2017

Technology is changing the customer/brand relationship. Digital experiences have increasingly become the central way brands interact with their customers—whether that’s through email, mobile messaging channels

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