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Category: Insights

Android Oreo, iOS 11, and the Changing Customer Engagement Landscape

When it comes to mobile innovation, we’ve come to expect two big shifts each year: new software & new hardware. Each spring, tech giants like

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MWC Americas 2017: Will AI Be Customer Engagement’s Secret Weapon?

Every year, senior executives and mobile thought leaders head to Mobile World Congress to get a sense of which way the wind is blowing, technology-wise.

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Customer Engagement—It Takes Teamwork

Each day, the average consumer receives 60+ push notifications, 120+ emails, and sees more than 5,000 distinct advertisements. That makes cutting through this vast barrage

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How iOS 11’s Features Put the User First

After months of waiting and anticipation, here we are: iOS 11 has arrived. And while the updates in the latest version of Apple’s mobile operating

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Android Oreo Ushers in the Next Big Phase in Push Notifications [Product Update]

We’re on the verge of a new era for push where it’s emerging as a mature, nuanced channel. The latest Android Oreo release brings us

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Marketing’s Future is Coming Fast

It’s been just over ten years since the introduction of the iPhone, and all of the predictions about how mobile was going to take over

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Avoiding the Cannes Hangover: 4 Trends Too Big to Ignore

We’re less than a week out from Cannes Lions 2017, and the traditional advertising industry is struggling to come to terms with a painful hangover

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Appboy Quarterly Roundup: Currents, Location Marketing, Internal Groups and more [Q2 2017]

At Appboy, we’re always looking for ways to help our clients use technology to humanize their customer relationships. One of the smartest ways to do

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Sound and Vision: Apple Goes Big on Speakers and Augmented Reality at WWDC

When it comes to Apple announcements, people expect mystery. Steve Jobs’ “One more thing” surprise announcements have become as iconic a part of his image

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Notification Proliferation: Google I/O 2017 Marketer Insights

Well, the biggest news last week didn’t come from Google I/O, but that doesn’t mean the developer-centric event didn’t have its moments. Google announced a

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