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Category: Insights

5G: What It Is, When It’s Coming, and What It Means for Marketers

If you’ve turned on a TV over the past few years, you’ve probably heard a commercial from a telecom company touting their 3G speeds or

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Davos 2017: Fear of a Bot Planet

It happens every winter. At the annual meeting of the World Economic Forum (WEF), held in Davos, Switzerland, CEOs, celebrities, and world leaders gather to

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When Does Message Personalization and Segmentation Become a Trap?

As it becomes harder to reach and engage customers in today’s distraction-filled world, more and more marketers are turning to personalization to cut through the

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CES 2017: How Digital Assistants Stole the Show (And What It Means for IoT)

At the annual Consumer Electronics Show (CES), held this year January 5–8 in Las Vegas, overwhelming is usually the name of the game. Year after

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CES 2017: 4 Trends Marketers Should Watch

Today marks the start of the 50th edition of the Consumer Electronics Show (CES), held annually in Las Vegas. During CES 2017, which runs through

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How to Acquire and Retain Millennial App Users

From tweeting the word “fleek” to participating in the Mannequin Challenge, app marketers around the world are itching to capture millennials’ attention. Millennials have been

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Why Mobile Marketers Should Watch the Google Pixel’s Nearly 300% Growth Rate in Early Adoption

A little more than a month ago Google announced it was challenging Apple and Samsung head-on for smartphone market share with Google Pixel. Since its

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How Data and Emotion Power Smart Holiday Marketing

Over the last decade, mobile devices have entrenched themselves in nearly every aspect of our day-to-day lives. 72% of U.S. adults own a smartphone and

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A Recap of the 5 Hottest Marketing Trends of 2016

It’s the same every year in the marketing world: things just keep changing. Emerging technologies keep emerging, new strategies and use cases develop, and changes

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User Experience: Seamlessness vs. Friction

Managing our devices can ask a lot of us. For all that they add to our lives, devices sap plenty of energy, too. I recently missed

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