Trends
Know what’s ahead. Get the inside scoop on the latest marketing, tech, and mobile trends.
Category: Insights

Are Wearables Yesterday’s Next Big Thing?

If you want to know what technologies are on the minds of major tech brands and mobile thought leaders, Mobile World Congress (MWC) usually provides

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Mobile Marketing Folk Wisdom: 6 “Rules” That Aren’t Always True

As mobile has gone from emerging technology to the center of many people’s lives, we’ve seen a number of mobile marketing principles and strategies come

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5G: What It Is, When It’s Coming, and What It Means for Marketers

If you’ve turned on a TV over the past few years, you’ve probably heard a commercial from a telecom company touting their 3G speeds or

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Davos 2017: Fear of a Bot Planet

It happens every winter. At the annual meeting of the World Economic Forum (WEF), held in Davos, Switzerland, CEOs, celebrities, and world leaders gather to

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When Does Message Personalization and Segmentation Become a Trap?

As it becomes harder to reach and engage customers in today’s distraction-filled world, more and more marketers are turning to personalization to cut through the

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CES 2017: How Digital Assistants Stole the Show (And What It Means for IoT)

At the annual Consumer Electronics Show (CES), held this year January 5–8 in Las Vegas, overwhelming is usually the name of the game. Year after

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CES 2017: 4 Trends Marketers Should Watch

Today marks the start of the 50th edition of the Consumer Electronics Show (CES), held annually in Las Vegas. During CES 2017, which runs through

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Why Mobile Marketers Should Watch the Google Pixel’s Nearly 300% Growth Rate in Early Adoption

A little more than a month ago Google announced it was challenging Apple and Samsung head-on for smartphone market share with Google Pixel. Since its

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Push Notifications Changed a lot in 2016: Get the Scoop

A lot happened in 2016 in mobile and marketing tech, especially when it comes to push notifications. Push notifications are becoming more sophisticated across platforms

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How Data and Emotion Power Smart Holiday Marketing

Over the last decade, mobile devices have entrenched themselves in nearly every aspect of our day-to-day lives. 72% of U.S. adults own a smartphone and

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