Trends
Know what’s ahead. Get the inside scoop on the latest marketing, tech, and mobile trends.
Category: Insights

Is Auto the Next Big Digital Engagement Platform?

Over the past few years, voice assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant have gone from sci-fi fodder to regular parts of  our

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Are Mobile Web Pages the New Mobile Apps?

There was a time when mobile apps were considered an innovative technology. In 2010, the word “app” was named “Word of the Year” by the

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3 Smart Tactics That Help Retail Brands Succeed on Mobile

Over the past few years, a clear picture of consumer behavior has emerged: today’s shoppers are increasingly mobile shoppers. Given this emerging reality, long-term success

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Are Wearables Yesterday’s Next Big Thing?

If you want to know what technologies are on the minds of major tech brands and mobile thought leaders, Mobile World Congress (MWC) usually provides

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Mobile Marketing Folk Wisdom: 6 “Rules” That Aren’t Always True

As mobile has gone from emerging technology to the center of many people’s lives, we’ve seen a number of mobile marketing principles and strategies come

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5G: What It Is, When It’s Coming, and What It Means for Marketers

If you’ve turned on a TV over the past few years, you’ve probably heard a commercial from a telecom company touting their 3G speeds or

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Davos 2017: Fear of a Bot Planet

It happens every winter. At the annual meeting of the World Economic Forum (WEF), held in Davos, Switzerland, CEOs, celebrities, and world leaders gather to

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When Does Message Personalization and Segmentation Become a Trap?

As it becomes harder to reach and engage customers in today’s distraction-filled world, more and more marketers are turning to personalization to cut through the

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CES 2017: How Digital Assistants Stole the Show (And What It Means for IoT)

At the annual Consumer Electronics Show (CES), held this year January 5–8 in Las Vegas, overwhelming is usually the name of the game. Year after

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CES 2017: 4 Trends Marketers Should Watch

Today marks the start of the 50th edition of the Consumer Electronics Show (CES), held annually in Las Vegas. During CES 2017, which runs through

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