LATEST ARTICLES

Want to Make the Most Of Web Push? You’d Better Do This First

It’s been a long time since anybody thought of the web as an emerging platform—more than twenty years, give or take. But while the web

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MWC Americas 2017: Will AI Be Customer Engagement’s Secret Weapon?

Every year, senior executives and mobile thought leaders head to Mobile World Congress to get a sense of which way the wind is blowing, technology-wise.

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A New Name. A New Leadership Position.

Today is a very special day for our company. From the beginning, we have sought to humanize connections between brands and their customers with a

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Customer Engagement—It Takes Teamwork

Each day, the average consumer receives 60+ push notifications, 120+ emails, and sees more than 5,000 distinct advertisements. That makes cutting through this vast barrage

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Android Oreo, iOS 11, and the Changing Customer Engagement Landscape

When it comes to mobile innovation, we've come to expect two big shifts each year: new software & new hardware. Each spring, tech giants like…

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Using Email Subdomains Like A Pro

Marketers working with email as a part of their messaging strategy want the same thing, right ? You want your email to reach a user’s…

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5 Mobile-Savvy Business and Finance Brands to Learn From

Since the introduction of the first iPhone a decade ago, the rise of mobile has been disrupting industries and upending the business models and customer…

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Want to Make the Most Of Web Push? You’d Better Do This First

It’s been a long time since anybody thought of the web as an emerging platform—more than twenty years, give or take. But while the web…

Read More >

Worth A Thousand Words: A Masterclass in Cross-Channel Rich Content

When marketers think about their customer messaging, the focus tends to be on copy, which makes sense. In the early days of email marketing and…

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Ossoff DEFEATED! Ossoff VICTORIOUS!: An Email Cautionary Tale

Bad political outreach knows no partisan divide. During the 2016 U.S. presidential election, we saw a lot of poorly-conceived, ethically questionable email marketing from the…

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Android Oreo, iOS 11, and the Changing Customer Engagement Landscape

When it comes to mobile innovation, we've come to expect two big shifts each year: new software & new hardware. Each spring, tech giants like…

Read More >

Using Email Subdomains Like A Pro

Marketers working with email as a part of their messaging strategy want the same thing, right ? You want your email to reach a user’s…

Read More >

Want to Make the Most Of Web Push? You’d Better Do This First

It’s been a long time since anybody thought of the web as an emerging platform—more than twenty years, give or take. But while the web…

Read More >

A New Name. A New Leadership Position.

Today is a very special day for our company. From the beginning, we have sought to humanize connections between brands and their customers with a…

Read More >

LTR 2017: Illustrating Best-in-Class Engagement

They say a picture’s worth a thousand words—but what about a drawing? At this year’s LTR conference, held in late April in New York City,…

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Ahead of the Stack: Exploring the Future of Engagement at LTR 2017

One day. 18 sessions. 45 speakers. Hundreds of attendees. And countless insights into today’s customer/brand relationships and the tools and tactics that growth, engagement, and…

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