Origin & Growth Stories
Get inspired by stories from the most successful and exciting marketing and mobile influencers and brands.
Category: Stories

How Delivery Hero Got 85% More Conversions

As a mobile marketer, your priorities may seem at odds with one another: Deliver enough audience growth to impress investors and help your app compete

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How In-App Promotion Got Anthropologie 10% More User Sessions

You’ve attracted users to download your app, and your colleagues, leadership team, and other stakeholders who seek out regular mobile performance updates have (hopefully) been

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How 1 MapQuest Campaign Made Users 1,000% More Likely to Share Their Data

Success in today’s digital-first marketplace isn’t about a single purchase or a single brand/customer interaction: it’s about taking effective advantage of today’s unprecedented data collection

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The Art and Science Behind NASCAR’s Mobile Messaging

At NASCAR, our approach to mobile push notifications is one part math, one part art—what we feel is a nicely blended strategy that incorporates both

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How Runkeeper’s Messaging Gets Users to Stick With It (And Them)

Every year millions of Americans make a New Year’s resolution. Year after year, the number one resolution is to lose weight or exercise more. But

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3 Ways On-Demand Apps Are Nailing Engagement Messaging

We’re currently seeing an explosion of on-demand apps coming into the market. Uber’s success as an on-demand car service has kicked off a wave of

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QuizUp’s Foolproof Framework for Driving User Retention

When I think about what underlies successful companies like Facebook, Slack, Instagram, I think growth. But not just growth in the superficial sense of a

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To Get Into Mobile Marketing, You Just Have To Do It: Lessons From Domino’s

Enterprise companies can have the reputation of being slow to adapt, behind the times, or generally too cautious of new technologies or trends for their

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The Founders of Women in Mobile Talk Retention, Personalization, and Their “Army of Sparring Partners”

The tech industry is infamous for being male-dominated: at Google, women hold only 18% of the tech jobs, and the recent “Elephant in the Valley”

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Engage Millions of Users With Mobile Community-Building Lessons From Untappd

Around 2009, check-in apps became all the rage. Foursquare took off at SXSW and shortly after the festival, the act of checking in became ubiquitous.

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