Success in today’s digital-first marketplace isn’t about a single purchase or a single brand/customer interaction: it’s about taking effective advantage of today’s unprecedented data collection
At NASCAR, our approach to mobile push notifications is one part math, one part art—what we feel is a nicely blended strategy that incorporates both
Every year millions of Americans make a New Year’s resolution. Year after year, the number one resolution is to lose weight or exercise more. But
We’re currently seeing an explosion of on-demand apps coming into the market. Uber’s success as an on-demand car service has kicked off a wave of
When I think about what underlies successful companies like Facebook, Slack, Instagram, I think growth. But not just growth in the superficial sense of a
The Founders of Women in Mobile Talk Retention, Personalization, and Their “Army of Sparring Partners”
The tech industry is infamous for being male-dominated: at Google, women hold only 18% of the tech jobs, and the recent “Elephant in the Valley”
Around 2009, check-in apps became all the rage. Foursquare took off at SXSW and shortly after the festival, the act of checking in became ubiquitous.