A/B testing

How 1-800-FLOWERS.COM Upped Conversions 350% Above Average

If you work in ecommerce, then a top challenge for your business is likely shopping cart abandonment. And you’re not alone: the average documented shopping

Read More >

Why Marketers Should (Almost) Always Use Control Groups

Long gone may be your science-fair days of creating experiments with a hypothesis and testing the effects of an independent variable on a dependent variable,

Read More >

A/B vs. Multivariate Testing: When to Use Each

These days, marketing decisions need to happen quickly. Audience attention spans are fleeting, and information overload is the new norm online. As marketers, it’s essential

Read More >

When A/B Testing Isn’t Worth It

For marketing geeks like you and me, nothing gets the blood flowing like an A/B test. They’re quick to run and it’s deeply satisfying to

Read More >

COMPANY

RESOURCES

HQ

JOIN OUR NEWSLETTER

© APPBOY ALL RIGHTS RESERVED | TERMS & PRIVACY