Sound and Vision: Apple Goes Big on Speakers and Augmented Reality at WWDC

When it comes to Apple announcements, people expect mystery. Steve Jobs’ “One more thing” surprise announcements have become as iconic a part of his image

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WWDC 2016: Chasing the Continuous Customer Experience

New technologies succeed when they make life easier. People love their smartphones, their messaging apps, their ride-sharing services and peer-to-peer payment options, and they love

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WWDC 2015: Major Focus on Developer Enablement, Intelligent Responsiveness

Craig Federighi, Apple’s senior vice president of software engineering, presents at WWDC 2015 Now that 2015’s edition of WWDC is well underway, tech experts and

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Appboy Launches Support of Apple Watch Notifications

Whether you plan to buy one or not, there’s no disputing that the Apple Watch will make waves within the mobile industry. As daily devices

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How to Prepare for the iTunes Connect Holiday Shutdown

Whether you celebrate Christmas, Hanukkah, Kwanzaa or Festivus, it’s customary to take at least a day off to commemorate the holiday of choice. It should

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Preparing for iOS 8’s Launch

Unless you’ve been living under a rock, you’ve heard the news that Apple launches iOS 8 tomorrow. Back in June we gave you the lowdown

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Remember, Apple: Ads Pay the Bills!

The recent decisions that Apple is making toward apps reveals the fine line the company walks between Big Ad Spends and being Big Brother. As you

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How to Prepare for the Arrival of iOS 8

At this year’s Worldwide Developers Conference, Apple announced many exciting changes coming with iOS 8 that will expand the potential functionality of mobile apps and

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How to Prepare for Apple’s WWDC News

In case you weren’t aware, WWDC takes place next week (June 2–6), which means you should expect major news that will affect mobile marketers and

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New SDK Release Featuring Optional IDFA Collection

A story broke on TechCrunch yesterday about apps being rejected from the App Store for pulling the identifier for advertising (IDFA), but not using ads

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