Things move fast in marketing. It feels like there’s always something new on the horizon: new trends, new technologies, new ways of thinking about customers
Data is the lifeblood of modern marketing. As mobile has risen to prominence over the past decade, it’s become possible for marketers to understand and
While push notifications have only been around since 2009, they’ve become such game-changers for marketers doing the sending and customers doing the receiving and reading
A lot happened in 2016 in mobile and marketing tech, especially when it comes to push notifications. Push notifications are becoming more sophisticated across platforms
If you find yourself behind the wheel on a journey that’s related to your income, you’re entitled to claim $.54 for every mile you drive.