Data is the lifeblood of modern marketing. As mobile has risen to prominence over the past decade, it’s become possible for marketers to understand and
While push notifications have only been around since 2009, they’ve become such game-changers for marketers doing the sending and customers doing the receiving and reading
A lot happened in 2016 in mobile and marketing tech, especially when it comes to push notifications. Push notifications are becoming more sophisticated across platforms
If you find yourself behind the wheel on a journey that’s related to your income, you’re entitled to claim $.54 for every mile you drive.
Early and consistent app engagement is essential for long-term customer retention, and re-engagement strategies can help make that a reality. Sometimes people need a little
In the mobile space, it can sometimes feel like push notifications are all that anybody wants to talk about. What push notifications are. How they
Success in today’s digital-first marketplace isn’t about a single purchase or a single brand/customer interaction: it’s about taking effective advantage of today’s unprecedented data collection