push notifications

There’s No One Mobile Experience: How Push Differs on Android and iOS

These days, it’s common knowledge that the bulk of today’s mobile engagement takes place on platforms controlled by two dominant brands: Apple and Google. And

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How Urban Outfitters Drives Event Attendance Using Cross-Channel Messaging

Sometimes, what makes a campaign great isn’t the messages within it, but the way they work together to give customers a seamless, engaging flow that’s

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Notification Proliferation: Google I/O 2017 Marketer Insights

Well, the biggest news last week didn’t come from Google I/O, but that doesn’t mean the developer-centric event didn’t have its moments. Google announced a

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Give Your Customers Real Choices with Push Action Buttons

When push notifications first burst onto the scene in 2009, part of their appeal was their simplicity. Short messages, with a small amount of copy,

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How Pandora Made Doves Cry (Okay, Not Really) with Multichannel Messaging

It’s always important to be able to reach your audience. A no-brainer, right? After all, a discount that none of your customers know about is

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Why Are You Asking Me to Open Your App? It’s Already Open!

We’ve all had it happen. One minute you’re enjoying an app or browsing a website, having a positive experience, and the next something happens to

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The Dawn of the Partial Push Notification Opt-Out

As mobile becomes increasingly central to the way that people engage with brands, being prepared and informed about developments in the mobile space can give

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What Does It Mean to Get Permissions?

What’s the difference between receiving junk mail from a company you’ve never heard of and getting direct mail after signing up for a brand’s mailing

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How Urban Outfitters Boosted Opens by 100+% and Lifted Conversions by 75%

Things move fast in marketing. It feels like there’s always something new on the horizon: new trends, new technologies, new ways of thinking about customers

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Are Dynamic Audience Filters the Next Step for Segmentation? Urban Outfitters and PlaceIQ Think So

Data is the lifeblood of modern marketing. As mobile has risen to prominence over the past decade, it’s become possible for marketers to understand and

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