Your LTR 2017 Prep Guide

Every year, Appboy holds the LTR conference to turn the spotlight on long-term relationships and the strategies and technologies that make it possible to build

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Meet the LTR 2017 Brain Trust

Technology keeps changing—and customer preferences and exceptions change with it. To keep up brands need the right marketing technology stack to support and optimize their

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How Pandora Made Doves Cry (Okay, Not Really) with Multichannel Messaging

It’s always important to be able to reach your audience. A no-brainer, right? After all, a discount that none of your customers know about is

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Why Are You Asking Me to Open Your App? It’s Already Open!

We’ve all had it happen. One minute you’re enjoying an app or browsing a website, having a positive experience, and the next something happens to

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How to Keep Your Customers Engaged When Things Change

Working in marketing, you have to learn to adapt to—and embrace—change. After all, evolving as a marketer can both help you advance your career and

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What Does It Mean to Get Permissions?

What’s the difference between receiving junk mail from a company you’ve never heard of and getting direct mail after signing up for a brand’s mailing

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Active Customer Campaigns: 5 Things Marketers Need to Know

For marketers, knowing your customers can be a powerful asset. Customer data makes it possible to know which kinds of notifications each customer likes best,

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Do You Have a Cross-Device View of Your Customers?

For years now, the smartphone has reigned supreme as marketers’ most sought-after consumer device. While smartphones are still key components in an effective mobile strategy,

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