The Dawn of the Partial Push Notification Opt-Out

As mobile becomes increasingly central to the way that people engage with brands, being prepared and informed about developments in the mobile space can give

Read More >

What Does It Mean to Get Permissions?

What’s the difference between receiving junk mail from a company you’ve never heard of and getting direct mail after signing up for a brand’s mailing

Read More >

Active Customer Campaigns: 5 Things Marketers Need to Know

For marketers, knowing your customers can be a powerful asset. Customer data makes it possible to know which kinds of notifications each customer likes best,

Read More >

Do You Have a Cross-Device View of Your Customers?

For years now, the smartphone has reigned supreme as marketers’ most sought-after consumer device. While smartphones are still key components in an effective mobile strategy,

Read More >

Customer Messaging and Social Media Can (and Should) Work Together

When you think about your brand’s mobile users or social followers, it’s important to remember that these aren’t necessarily separate groups of people. After all,

Read More >

Are Wearables Yesterday’s Next Big Thing?

If you want to know what technologies are on the minds of major tech brands and mobile thought leaders, Mobile World Congress (MWC) usually provides

Read More >

And the Award Goes To…: 7 Mobile-Savvy Brands that Dazzled on Oscar Night

On Sunday night, the world was invited to Hollywood’s Super Bowl: the 89th Academy Awards. The Oscars consistently ranks as the most-watched entertainment broadcast on

Read More >

How Urban Outfitters Boosted Opens by 100+% and Lifted Conversions by 75%

Things move fast in marketing. It feels like there’s always something new on the horizon: new trends, new technologies, new ways of thinking about customers

Read More >

How Saucey Uses Conversion Tracking to Speed New Purchases

Many people are willing to “try something once,” but they may well not return for a second conversion. (Maybe they’ve forgotten about your app or

Read More >

Are Dynamic Audience Filters the Next Step for Segmentation? Urban Outfitters and PlaceIQ Think So

Data is the lifeblood of modern marketing. As mobile has risen to prominence over the past decade, it’s become possible for marketers to understand and

Read More >

COMPANY

RESOURCES

HQ

JOIN OUR NEWSLETTER

© APPBOY ALL RIGHTS RESERVED | TERMS & PRIVACY