Channels & Devices
Learn how to use multiple channels and devices to increase engagement with your customers.
Category: Tips

The Dawn of the Partial Push Notification Opt-Out

As mobile becomes increasingly central to the way that people engage with brands, being prepared and informed about developments in the mobile space can give

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Active Customer Campaigns: 5 Things Marketers Need to Know

For marketers, knowing your customers can be a powerful asset. Customer data makes it possible to know which kinds of notifications each customer likes best,

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Do You Have a Cross-Device View of Your Customers?

For years now, the smartphone has reigned supreme as marketers’ most sought-after consumer device. While smartphones are still key components in an effective mobile strategy,

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Customer Messaging and Social Media Can (and Should) Work Together

When you think about your brand’s mobile users or social followers, it’s important to remember that these aren’t necessarily separate groups of people. After all,

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Are Wearables Yesterday’s Next Big Thing?

If you want to know what technologies are on the minds of major tech brands and mobile thought leaders, Mobile World Congress (MWC) usually provides

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New Habits for Customers: 3 Brands that Have Perfected the Daily Ritual

It’s no secret that retaining new users isn’t easy. If your brand can’t find ways to get new customers to log sessions in your app,

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Don’t Put All Your Eggs in One Platform

If you’ve ever spoken to a financial advisor, you’ve probably been given the advice to “diversify your portfolio.” The tip is simple: don’t put all

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Are You Ready for Mobile Marketing’s Biggest Game?

The Super Bowl is America’s most-watched television event of the year. Last year, the big game had nearly 112 million viewers! That’s more than one-third

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Two Open Rate Drivers That Too Many Email Marketers Are Overlooking

As an email marketer, I spend a lot of time talking to other industry professionals. A common refrain among metric-driven marketers is to lament over

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How to Acquire and Retain Millennial App Users

From tweeting the word “fleek” to participating in the Mannequin Challenge, app marketers around the world are itching to capture millennials’ attention. Millennials have been

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