Channels & Devices
Learn how to use multiple channels and devices to increase engagement with your customers.
Category: Tips

10 Email Metrics That Really Matter for Your Business

Okay. So you’ve finished the technical steps to get your email program configured correctly. You’ve gone through the IP warming process. You and your team

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Don’t Send Email Without It: The Art of IP Warming

Trust isn’t earned overnight. Strong customer/brand relationships are built on a foundation of smart, reliable communication over time. The same holds true for the relationships

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This is How You Get App Users to Refer Their Friends

It’s becoming more and more important for brands to prove their value to users at every stage of the customer lifecycle. That can mean onboarding,

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Android Oreo Ushers in the Next Big Phase in Push Notifications [Product Update]

We’re on the verge of a new era for push where it’s emerging as a mature, nuanced channel. The latest Android Oreo release brings us

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What a Cross-Channel Re-Engagement Campaign Really Looks Like

Customer acquisition can be a challenge—but it’s not the end of the game. With the majority of users dropping off within days of downloading, it’s

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4 QSR Brands to Emulate on Mobile

As mobile becomes increasingly central to the way that people live their lives and interact with brands, businesses worldwide are being forced to rethink their

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Is Auto the Next Big Digital Engagement Platform?

Over the past few years, voice assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant have gone from sci-fi fodder to regular parts of  our

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Is SMS Over? How It Fits into Your Cross-Channel Strategy

For a lot of people, Short Message Service (SMS) was their introduction to mobile marketing. Before push notifications, before you could easily check email on

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Pack your bags: These 5 Brands are Changing How We Book Travel

It wasn’t that long ago that planning a trip required a lot of preparation, organization, and added considerable weight to your luggage, what with all

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