Channels & Devices
Learn how to use multiple channels and devices to increase engagement with your customers.
Category: Tips

Is Auto the Next Big Digital Engagement Platform?

Over the past few years, voice assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant have gone from sci-fi fodder to regular parts of  our

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Is SMS Over? How It Fits into Your Cross-Channel Strategy

For a lot of people, Short Message Service (SMS) was their introduction to mobile marketing. Before push notifications, before you could easily check email on

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Pack your bags: These 5 Brands are Changing How We Book Travel

It wasn’t that long ago that planning a trip required a lot of preparation, organization, and added considerable weight to your luggage, what with all

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How Brand Personality Helps You Connect with Users

For brands, providing concrete value is key: it’s hard to build and maintain a strong, loyal user base without showing your audience the benefits that

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Alexa Will Support Notifications—But Should You Send Them?

Over the last three years, digital assistants like Google Home and Amazon Echo have become an increasingly common presence in homes, with the percentage of

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Are Mobile Web Pages the New Mobile Apps?

There was a time when mobile apps were considered an innovative technology. In 2010, the word “app” was named “Word of the Year” by the

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Give Your Customers Real Choices with Push Action Buttons

When push notifications first burst onto the scene in 2009, part of their appeal was their simplicity. Short messages, with a small amount of copy,

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3 Smart Tactics That Help Retail Brands Succeed on Mobile

Over the past few years, a clear picture of consumer behavior has emerged: today’s shoppers are increasingly mobile shoppers. Given this emerging reality, long-term success

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How Pandora Made Doves Cry (Okay, Not Really) with Multichannel Messaging

It’s always important to be able to reach your audience. A no-brainer, right? After all, a discount that none of your customers know about is

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