Channels & Devices
Learn how to use multiple channels and devices to increase engagement with your customers.
Category: Tips

How Pandora Made Doves Cry (Okay, Not Really) with Multichannel Messaging

It’s always important to be able to reach your audience. A no-brainer, right? After all, a discount that none of your customers know about is

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Why Are You Asking Me to Open Your App? It’s Already Open!

We’ve all had it happen. One minute you’re enjoying an app or browsing a website, having a positive experience, and the next something happens to

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Do You Have a Cross-Device View of Your Customers?

For years now, the smartphone has reigned supreme as marketers’ most sought-after consumer device. While smartphones are still key components in an effective mobile strategy,

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Customer Messaging and Social Media Can (and Should) Work Together

When you think about your brand’s mobile users or social followers, it’s important to remember that these aren’t necessarily separate groups of people. After all,

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Don’t Put All Your Eggs in One Platform

If you’ve ever spoken to a financial advisor, you’ve probably been given the advice to “diversify your portfolio.” The tip is simple: don’t put all

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Where’s This Push Notification Taking Me?

We’ve all had it happen. One minute you’re enjoying an app or browsing a website, having a positive experience, and the next something happens that

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Two Open Rate Drivers That Too Many Email Marketers Are Overlooking

As an email marketer, I spend a lot of time talking to other industry professionals. A common refrain among metric-driven marketers is to lament over

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How JetBlue Takes Transactional Push to New Heights

When it comes to using push notifications to keep users up to speed about urgent transactional information, nobody does it better than travel and transportation

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