Channels & Devices
Learn how to use multiple channels and devices to increase engagement with your customers.
Category: Tips

How Brand Personality Helps You Connect with Users

For brands, providing concrete value is key: it’s hard to build and maintain a strong, loyal user base without showing your audience the benefits that

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Alexa Will Support Notifications—But Should You Send Them?

Over the last three years, digital assistants like Google Home and Amazon Echo have become an increasingly common presence in homes, with the percentage of

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Are Mobile Web Pages the New Mobile Apps?

There was a time when mobile apps were considered an innovative technology. In 2010, the word “app” was named “Word of the Year” by the

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Give Your Customers Real Choices with Push Action Buttons

When push notifications first burst onto the scene in 2009, part of their appeal was their simplicity. Short messages, with a small amount of copy,

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3 Smart Tactics That Help Retail Brands Succeed on Mobile

Over the past few years, a clear picture of consumer behavior has emerged: today’s shoppers are increasingly mobile shoppers. Given this emerging reality, long-term success

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How Pandora Made Doves Cry (Okay, Not Really) with Multichannel Messaging

It’s always important to be able to reach your audience. A no-brainer, right? After all, a discount that none of your customers know about is

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Why Are You Asking Me to Open Your App? It’s Already Open!

We’ve all had it happen. One minute you’re enjoying an app or browsing a website, having a positive experience, and the next something happens to

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Do You Have a Cross-Device View of Your Customers?

For years now, the smartphone has reigned supreme as marketers’ most sought-after consumer device. While smartphones are still key components in an effective mobile strategy,

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