MapQuest, an innovator in the digital mapping industry, enables everyday explorers to find, learn about, and locate their desired destinations.

“Appboy has not only allowed us to deepen our engagement with our users, they've enabled us to enhance a user's experience with our application.”

— Caroline Chang, MapQuest

MapQuest, an innovator in the digital mapping industry, enables everyday explorers to find, learn about, and locate their desired destinations.

Objective

When customers include their work and home locations in their user profile, it makes the app easier to use and strengthens brand loyalty and engagement. But, only 8% of customers do it on their own.

Solution

Send targeted push notifications via Appboy to encourage users to add that missing information to their user profiles.