Photobucket is a leading photo and video hosting website, online community, and print shop designed to help consumers preserve life's most important memories, all in one place.

“Appboy's in-browser messaging completes our campaign mix... In-browser messaging continues to be one of our highest converting channels.”

— Jackie Rebrovic, Photobucket

Photobucket is a leading photo and video hosting website, online community, and print shop designed to help consumers preserve life's most important memories, all in one place.

Objective

As repeat customers tend to spend more than new users, Photobucket wanted to enhance engagement among their existing users and ultimately drive more customers to purchase.

Solution

Right channel, right time: They maximized engagement by sending an actionable in-browser message during key holiday timing.