Effectively Engage Users Beyond the Install

Hoping for a flood of downloads doesn’t constitute a winning mobile strategy. We created Appboy with customer engagement in mind to empower marketers to easily build a loyal app audience.

Engagement Channels

Outside the App

Channel-push
Push Notifications

Encourage desired key actions (particularly among lapsed users) with action-oriented messages that direct your audience back to the app.

Channel-email
Email

Connect with users beyond your app by sending richer content, images and multiple calls to action that are far-reaching without being intrusive.

Inside the App

Channel-inapp
In-App Messages

Nudge users toward their next key action and drive in-app discovery through native messaging that doesn’t disrupt the app experience.

Channel-newsfeed
News Feed

Our unique stream dynamically highlights larger pieces of fresh, relevant content including events, UGC, tips and community information.

Product Features

  • Feature-multivariate-testing
    Multivariate Testing

    Test up to six variants and choose the most effective messaging possible for push notifications, in-app messages and emails.

  • Feature-optimal-send
    Intelligent Delivery

    Take the guesswork out of scheduling campaigns by sending messages based on when each user will most likely engage with your app.

  • Feature-segmentation
    User Segmentation

    Segment users based on any data point to create content for the masses in a relevant, seemingly individualized way.

  • Feature-install-attribution
    Install Attribution

    Discover which ad campaigns result in high-value users by reviewing the source of your app’s installs.

  • Feature-location-targeting
    Polygon Location Targeting

    Customize the exact area you’d like to target people in to create relevant, contextual experiences for your audience.

  • Feature-analytics
    Analytics

    Easily examine user behavior and key metrics from both a big picture and granular level, and adjust your strategy as needed.

  • Feature-permissions
    User Permissions

    Define distinct roles for your team to better control who sees and impacts your users’ mobile experience.

  • Feature-conversion-tracking
    Conversion Tracking

    Monitor and take action on metrics tied to each of your marketing campaigns, and see how they perform against your set goals.

  • Feature-retargeting
    Retargeting Campaigns

    Improve user retention by creating targeted follow-up campaigns based on how each user engages with your messaging.

Supported Platforms

  • Android-grey Android
  • Ios-grey iOS
  • Windows-grey Windows
  • Unity-grey Unity
  • Kindle-grey Kindle

Get Started with Appboy

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Get-started-phones