Effectively Engage Users Beyond the Install
Hoping for a flood of downloads doesn’t constitute a winning mobile strategy. We created Appboy with customer engagement in mind to empower marketers to easily build a loyal app audience.
Outside the App
Encourage desired key actions (particularly among lapsed users) with action-oriented messages that direct your audience back to the app.
Connect with users beyond your app by sending richer content, images and multiple calls to action that are far-reaching without being intrusive.
Inside the App
Nudge users toward their next key action and drive in-app discovery through native messaging that doesn’t disrupt the app experience.
Our unique stream dynamically highlights larger pieces of fresh, relevant content including events, UGC, tips and community information.
Test up to six variants and choose the most effective messaging possible for push notifications, in-app messages and emails.
Take the guesswork out of scheduling campaigns by sending messages based on when each user will most likely engage with your app.
Segment users based on any data point to create content for the masses in a relevant, seemingly individualized way.
Discover which ad campaigns result in high-value users by reviewing the source of your app’s installs.
Polygon Location Targeting
Customize the exact area you’d like to target people in to create relevant, contextual experiences for your audience.
Easily examine user behavior and key metrics from both a big picture and granular level, and adjust your strategy as needed.
Define distinct roles for your team to better control who sees and impacts your users’ mobile experience.
Monitor and take action on metrics tied to each of your marketing campaigns, and see how they perform against your set goals.
Improve user retention by creating targeted follow-up campaigns based on how each user engages with your messaging.
Trigger messages in response to each user’s behavior to ensure contextual, personalized communication that drives desired actions.
Automatically insert everything from nearby movie times, customized recommendations and proprietary content directly into messaging.
Customize any part of a message to reflect any data stored on Appboy’s rich user profiles, and send it across all messaging channels.
- Fire OS