• real customers. real results.

    Bringing Mobile Success to Publishing with Mag+ Partnership

    Mag+ titles such as Popular Science and Shape have seen substantial growth thanks to Appboy's Success Squad, News Feed and more.

  • real customers. real results.

    Glide Retains 25% More Customers with Appboy

    Glide is one of the fastest growing video apps in mobile, and Appboy's Marketing Automation platform is driving a huge percentage of their repeat visitors.

  • Appboy Spotlight

    Explore Our Latest Resource – The Appboy Academy

    Appboy Academy gives you the knowledge, skills and best practices needed to engage your users beyond the download.

  • Appboy Spotlight

    Introducing Influenced Push Notifications Stats

    Get a truer sense of how push is affecting user experience.

  • Appboy Spotlight

    New Feature - Campaign Retargeting

    Say goodbye to one-off campaigns. Targeted, personalized messaging based off of app activity has arrived.

  • real customers. real results.

    Urban Outfitters Doubles Twitter Engagement with Appboy

    The retailer effectively targets their young, mobile-savvy audience with our Marketing Automation for Apps, increasing social engagement, conversions and more.

  • Appboy Spotlight

    Announcing Multivariate Testing

    For the first time ever mobile marketers will be able to test six variants and choose the most effective messaging possible for push notifications, email and in-app messaging.


appboy solves the mobile marketing challenge

The leaders of Appboy are ahead of the curve when it comes to mobile marketing solutions. Find out how our platform can grow app user engagement beyond the download.

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the success squad delivers

Get to know how our mobile experts will help you customize Appboy's platform to exceed your marketing expectations.

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the process

Appboy provides data-driven Marketing Automation for Apps that makes managing the life cycle of your mobile audience simple.



Appboy builds powerful profiles automatically based on your users’ demographics, behavior, in-app purchases and more. Our algorithms then create user segments you can target with effective, relevant messaging.



Through in-app messaging, email and a personalized News Feed, Appboy optimizes your communication with each user. That makes for individualized experiences, which increases engagement dramatically.



Our platform becomes useful in minutes, not days. From specialized technical and marketing docs online to personalized solutions from our Success Squad, you will find what you need to flourish.

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Growing Your Mobile Toolbox

Our in-app messaging capability allows for seamless, effective engagement via time-sensitive slide ups.

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Boosting Customer Retention

App downloads no longer spell success - longevity is key. We collaborated with the Application Developers Alliance to bring you the top ways to keep your audience interested and invested in your app.

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“Appboy's unparalleled team of mobile marketing and engagement experts took great care in helping us define an effective app strategy. Our consistent interactions and their flexibility make it feel more like a partnership than a product purchase.” - Tricia Bertero, CMO of textPlus

Appboy’s tight integration within textPlus' app has seen an increase in in-app purchase revenue and over 30% click-through rates using Appboy’s in-app messaging system.

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