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    Meet Appboy.

    Solving App Abandonment With Marketing Automation

    We Move You Beyond the Download

    Send the Right Message at the Right Time

    Start Free Trial Learn More
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    Appboy Spotlight

    Unparalleled Data Flexibility With Appboy Open Access

    Get a 360-degree view of customers anywhere by taking advantage of Appboy's Mobile Marketing Automation platform using existing technical solutions.

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    Appboy Spotlight

    Build Intimacy and Boost Conversions With Appboy's New Personalization Feature

    Marketers can now customize any part of a message from subject line to sign-off to reflect any data stored on Appboy's rich user profiles, and send it across all messaging channels.

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  • Carousel-conversion-tracking
    Appboy Spotlight

    Monitor and Measure Campaign Effectiveness

    Thanks to conversion tracking, marketers have unparalleled insight into how initiatives are performing against goals.

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  • Carousel-intelligent-delivery
    Appboy Spotlight

    Timing Is Everything

    With Intelligent Delivery, mobile marketers will consistently achieve high engagement rates thanks to personalized timing across push, email and in-app messages.

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  • Carousel-install-attribution
    Appboy Spotlight

    Where Do Users Come From?

    Appboy's install attribution feature lets you track a user's individual entry origin, empowering marketers to best engage each person who has downloaded their app.

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    The World's Most Complete Marketing Automation for Apps Platform, Empowering the Marketer

  • Carousel-funding

    Announcing an Oversubscribed $15 Million Series B

    The added funding, led by Interwest Partners, will aid in further expansion and accelerated product development

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Meet Our Customers

  • iHeartMedia
  • LifeLock
  • theCHIVE
  • USA TODAY Sports
  • PicsArt
  • Urban Outfitters
  • Text+
  • Glide
  • Anthropologie
  • GSN
  • Zedge
  • PrePlay
  • Bauer Media
  • Shutterfly
  • IDT
  • DailyMe.TV
  • B&H
  • Epix
  • Popular Science
  • Hailo

What We Do

  • What-we-do-segmentation


    Create a relevant experience for each user

  • What-we-do-delivery

    Multi-Channel Delivery

    Vary your outreach via push, email, in-app messages and our industry-first News Feed

  • What-we-do-usercycle

    Messaging Campaigns

    Seamlessly encourage desired actions

  • What-we-do-bigdata

    Real-Time Big Data

    Easily analyze user behavior and act accordingly


As experts in the industry, our Success Squad acts as an extension of your team to help you exceed your marketing goals.

In addition to guaranteeing you get the most out of our platform, the Success Squad oversees Appboy Academy, our comprehensive resource on integration, implementation and our marketing automation services.

Success Squad Appboy Academy

Real Customers. Real Results.

Our platform drives success. These are just a few of the triumphs from current clients.


Appboy Powers Marketing Automation for Urban Outfitters' App

The retailer effectively targets its young, mobile-savvy users with in-app messaging, push notifications and email, dramatically boosting engagement.

Watch Video

Resources + Reports

  • Report-inapp

    The Must Know Guide to In-App Marketing

    Keep your audience alive and growing – read our report on creating strong user relationships.

  • Report-push

    11 Ideas for Engaging Push Notification Campaigns

    It's not always easy to generate engaging content and good reasons to communicate with your users. Let us help.

  • Report-user-conversion

    The 5 Principles of User Conversion

    Learn how to successfully nudge your users toward key actions based on consumer psychology and mobile behavior.

  • Report-multichannel

    5 Campaigns That Become More Effective With Multi-Channel Messaging

    Send the right message at the right time by using diverse communication types to cater to each user's actions.

“Appboy's unparalleled team of mobile marketing and engagement experts took great care in helping us define an effective app strategy.”

Nanea Reeves, President and COO for textPlus

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