• Hello.

    Meet Appboy.

    Solving App Abandonment With Marketing Automation

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    We Move You Beyond the Download

    Send the Right Message at the Right Time

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    Appboy Spotlight

    Next Level Personalization With Connected Content

    By melding the flexibility of Appboy Open Access with increased opportunities to tailor your messaging, marketers can effortlessly encourage desired behavior and increase conversions.

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    Appboy Spotlight

    Engage Users Based on Individual Behavior

    With Action-Based Delivery, marketers are able to intelligently deliver messages in response to customer actions.

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    Appboy Spotlight

    Improve Engagement With Appboy Retention Analysis

    With this simple and powerful feature, monitoring short- and long-term retention of your user base is as easy as looking at a graphic.

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    Appboy Spotlight

    Unparalleled Data Flexibility With Appboy Open Access

    Get a 360-degree view of customers anywhere by taking advantage of Appboy's Mobile Marketing Automation platform using existing technical solutions.

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  • Carousel personalization
    Appboy Spotlight

    Boost Conversions With Appboy Personalization

    Marketers can now customize any part of a message from subject line to sign-off to reflect any data stored on Appboy's rich user profiles, and send it across all messaging channels.

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Meet Our Customers

  • iHeartMedia
  • LifeLock
  • theCHIVE
  • USA TODAY Sports
  • PicsArt
  • Urban Outfitters
  • Text+
  • Glide
  • Anthropologie
  • GSN
  • Zedge
  • PrePlay
  • Bauer Media
  • Shutterfly
  • IDT
  • DailyMe.TV
  • B&H
  • Epix
  • Popular Science
  • Hailo
  • ALK
  • Elevate
  • Kixeye
  • Mapquest

What We Do


  • What we do segmentation

    Segmentation

    Create a relevant experience for each user

  • What we do delivery

    Multi-Channel Delivery

    Vary your outreach via push, email, in-app messages and our industry-first News Feed

  • What we do usercycle

    Messaging Campaigns

    Seamlessly encourage desired actions

  • What we do bigdata

    Real-Time Big Data

    Easily analyze user behavior and act accordingly

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As experts in the industry, our Success Squad acts as an extension of your team to help you exceed your marketing goals.

In addition to guaranteeing you get the most out of our platform, the Success Squad oversees Appboy Academy, our comprehensive resource on integration, implementation and our marketing automation services.

Success Squad Appboy Academy

Real Customers. Real Results.

Our platform drives success. These are just a few of the triumphs from current clients.


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Appboy Powers Marketing Automation for Urban Outfitters' App

The retailer effectively targets its young, mobile-savvy users with in-app messaging, push notifications and email, dramatically boosting engagement.

Watch Video

Resources + Reports


  • Report inapp

    The Must Know Guide to In-App Marketing

    Keep your audience alive and growing – read our report on creating strong user relationships.

    Download
  • Report push

    11 Ideas for Engaging Push Notification Campaigns

    It's not always easy to generate engaging content and good reasons to communicate with your users. Let us help.

    Download
  • Report user conversion

    The 5 Principles of User Conversion

    Learn how to successfully nudge your users toward key actions based on consumer psychology and mobile behavior.

    Download
  • Report multichannel

    5 Campaigns That Become More Effective With Multi-Channel Messaging

    Send the right message at the right time by using diverse communication types to cater to each user's actions.

    Download
“Appboy's unparalleled team of mobile marketing and engagement experts took great care in helping us define an effective app strategy.”

Nanea Reeves, President and COO for textPlus

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