Formed to Solve the Challenges of Today's Multi-Device Economy

Your Customers are Mobile (and Desktop)

They're also easily distracted and incredibly diverse, each with different needs and preferences. But they still expect a great user experience, engaging and useful marketing. We are defining a new category in lifecycle engagement technology that addresses these opportunities with a powerful platform rooted in mobile, built around customers, and designed to be used by marketing and growth teams.

The heart of our lifecycle engagement platform is the customer profile, which allows for robust segmentation. Appboy powers multiple channels—in-app, push, email, web, and more— with intelligent delivery of campaigns that are unique to each individual. The result is happier customers who enjoy relevant messages and happier brands who enjoy scalable business impact.

Explore our Products

Appboy Technology Powers Amazing Brands

Appboy [helps us take] a constructive, thoughtful approach in figuring out what we can do today to amplify whatever [technology] exists.

Amit Shah, 1-800-Flowers.com
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From Relate Mag

See why mobile is the fastest growing channel for Domino’s

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From Relate Mag

See how NASCAR uses data to drive cross-channel user engagement

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From Relate Mag

See how iHeartMedia studies user behavior to develop personalized and valuable consumer-directed marketing

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[Appboy has] allowed us to better target our promotional in-app messages and increase total revenue by 33%.

Kohta Wajima, DOTS
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We see huge traffic gains and we can obviously see that translate into sales through our data. Conversion rates are much higher thanks to Appboy. There's great ROI in it.

Andrew Rauch, Urban Outfitters
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Led by a Forward‑Thinking Executive Team

Backed by Seasoned Investors

Accelerator Ventures | Battery Ventures | Blumberg Capital | Bullpen Capital | Interwest Partners | IDG Ventures | Metamorphic Ventures | Rally Ventures | T5 Capital

Led by a Forward-Thinking Executive Team

Backed by Seasoned Investors

Accelerator Ventures | Battery Ventures | Blumberg Capital
Bullpen Capital | Interwest Partners | IDG Ventures
Metamorphic Ventures | Rally Ventures | T5 Capital

We are not Just Technology — We are People

We succeed when our customers build better relationships with their customers. Everything we build and do is based on this premise.

Our Success Squad helps marketers get the most out of our technology to build those better relationships.

Our product team is constantly iterating on our platform to make it more powerful, flexible, intelligent and valuable to marketers.

Our marketing and sales teams are dedicated to understanding and communicating the unique needs of today's marketer.

Our people and operations teams make sure we do it all well.

We're Hiring

We're looking for great people to join our growing teams in NYC, San Francisco, and London

Explore Careers

Meet Our Team

  • Bill Magnuson Bill Magnuson
    Bill Magnuson
    CEO & Co-Founder
  • Daniel Head Daniel Head
    Daniel Head
    SVP, Global Sales
  • Jon Hyman Jon Hyman
    Jon Hyman
    CTO & Co-Founder
  • Kevin Wang Kevin Wang
    Kevin Wang
    VP, Product
  • Marissa Aydlett Marissa Aydlett
    Marissa Aydlett
    VP, Marketing
  • Mark Ghermezian Mark Ghermezian
    Mark Ghermezian
    Executive Chairman & Co-Founder
  • Matt McRoberts Matt McRoberts
    Matt McRoberts
    VP, Partnerships and Channel
  • Myles Kleeger Myles Kleeger
    Myles Kleeger
    President and CRO
  • Oliver Bell Oliver Bell
    Oliver Bell
    SVP, Finance and People
  • Spencer Burke Spencer Burke
    Spencer Burke
    VP, Customer Success
  • Susan Wiseman Susan Wiseman
    Susan Wiseman
    General Counsel
  • Tim Satterwhite Tim Satterwhite
    Tim Satterwhite
    VP, West Region