Today is a very special day for our company.

From the beginning, we have sought to humanize connections between brands and their customers with a foundational bond between people, data, and technology at our core. We’ve always been built around individuals and the data points collected from their behaviors––and our platform has delivered each person seamless, personalized experiences across channels.

The heart and soul of our people–and the bonds we create with one another through teamwork, mutual respect, trust, and partnership–extend beyond our organization. Over the last six years, we have joined with over 400 global clients, celebrated their great successes, and valued growing with them. As a company, we are dedicated to bringing humanity and unity to brand-customer relationships through our work.

Today we are announcing that Appboy will soon be Braze. The word braze means to bond, to unite, or to join with considerable strength. Renaming our company to Braze is a representation of the strong, unwavering connection that our technology creates between people and the brands they love. The name, Braze, is borderless across channel, device, platform and moment in time–signifying the united, cohesive messaging that our intuitive, powerful, and reliable product delivers.

We are also announcing that we have been recognized as a Leader in the Forrester Wave™: Mobile Engagement Automation, Q3 2017 evaluation. In our opinion, the evaluation serves as a definitive moment for the current market and the future of engagement. We’ve built our product and company for an evolving cross-channel landscape with mobile at our vanguard, and the Forrester Wave result is a testament to our sophisticated product capabilities, enterprise-class platform, and overall strategic vision to build personal and humanized connections between brands and customers.

On the heels of our Series D round led by ICONIQ, we are also excited to share that we have added Meritech Capital Partners to our roster of investors. We are proud and humbled by the support we have from the investment community and their belief in our company as the future of the engagement technology industry.

In late fall, Appboy will fully rebrand to Braze. There will be more moments to celebrate this important evolution that will allow us to better serve our market. Thank you to all of the people who have made this possible. We couldn’t be more excited for the future.

CEO and cofounder

Formed to Solve the Challenges of Today's Multi-Device Economy

Your Customers are Channel Agnostic

They're also easily distracted and incredibly diverse, each with different needs and preferences. But they still expect a great user experience, engaging and useful marketing. We are defining a new category in lifecycle engagement technology that addresses these opportunities with a powerful platform rooted in mobile, built around customers, and designed to be used by marketing and growth teams.

The heart of our lifecycle engagement platform is the customer profile, which allows for robust segmentation. Appboy powers multiple channels—in-app, push, email, web, and more— with intelligent delivery of campaigns that are unique to each individual. The result is happier customers who enjoy relevant messages and happier brands who enjoy scalable business impact.

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Sending Tens of Billions of Messages Monthly With

From Relate Mag

See how ABC News uses customer data to provide users with the news that matters to them

Read the article

We’ve been very impressed with Appboy’s breakthrough customer engagement and relationship management offerings. Our new partnership with Appboy will enable Citi to build stronger personalized relationships with our customers and will substantially enhance our digital capabilities.

Alice Milligan, Chief Customer and Digital Experience Officer for Citi Global Cards
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Appboy is integral in unifying our diverse network of brands under a single technology stack. To date, we've sent millions of messages via Appboy across 20+ apps in 40 countries, and they scale with us as we continue to grow globally. With consumers demanding personalized experiences across channels including email, mobile, web, OTT and emerging channels, we've found that Appboy is positioned to deliver on all of our engagement needs versus the legacy marketing clouds.

Mats Diedrichsen, Chief Marketing Officer for Delivery Hero
Read the case study

From Relate Mag

Domino’s places high value in emerging technology as we grow our business and create enhanced customer experiences through digital communication. Looking ahead, we're excited to have a partner in Appboy who shares that vision.

Dennis Maloney, Chief Digital Officer for Domino's

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From Relate Mag

See how Lyft builds amazing, experimentation-driven customer experiences using Appboy Canvas

Read the article

Our goal is to provide better experiences for our audience in this competitive landscape. Our data enriched by PlaceIQ in Appboy's mobile messaging and testing platform has helped with this goal.

Andrew Rauch, Sr. Director, Global Digital Marketing & Analytics for Urban Outfitters
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Backed by Seasoned Investors and Great People

Battery Ventures | Blumberg Capital | Citi Ventures | IDG Ventures | Interwest Partners | Rally Ventures | ICONIQ

Led by a Forward-Thinking Executive Team

Backed by Seasoned Investors and Great People

Battery Ventures | Blumberg Capital | Citi Ventures
IDG Ventures | Interwest Partners | Rally Ventures | ICONIQ

We are not Just Technology —
We are People

We succeed when our customers build better relationships with their customers. Everything we build and do is based on this premise.

Our Success Squad helps marketers get the most out of our technology to build those better relationships.

Our product team is constantly iterating on our platform to make it more powerful, flexible, intelligent and valuable to marketers.

Our marketing and sales teams are dedicated to understanding and communicating the unique needs of today's marketer.

Our people and operations teams make sure we do it all well.

We're Hiring

We're looking for great people to join our growing teams in NYC, San Francisco, and London

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Meet Our Team

  • Bill Magnuson Bill Magnuson
    Bill Magnuson
    CEO & Co-Founder
  • Daniel Head Daniel Head
    Daniel Head
    SVP, Global Sales
  • Jon Hyman Jon Hyman
    Jon Hyman
    CTO & Co-Founder
  • Kevin Wang Kevin Wang
    Kevin Wang
    VP, Product
  • Marissa Aydlett Marissa Aydlett
    Marissa Aydlett
    SVP, Marketing
  • Mark Ghermezian Mark Ghermezian
    Mark Ghermezian
    Executive Chairman & Co-Founder
  • Matt McRoberts Matt McRoberts
    Matt McRoberts
    VP, Partnerships and Channel
  • Myles Kleeger Myles Kleeger
    Myles Kleeger
    President and CRO
  • Oliver Bell Oliver Bell
    Oliver Bell
    SVP, Finance and People
  • Spencer Burke Spencer Burke
    Spencer Burke
    VP, Customer Success
  • Susan Wiseman Susan Wiseman
    Susan Wiseman
    General Counsel
  • Tim Satterwhite Tim Satterwhite
    Tim Satterwhite
    VP, West Region