Relate, the digital marketing mag from Appboy (hint: this blog), is full of tips, best practices, examples, and news to help mobile and omnichannel marketers master the newest tech and navigate rising customer expectations.
Part of that mission is Relate Live, our digital events series. Below you’ll find all upcoming webinars to help you stay up to date on the mobile landscape and create fantastic campaigns. Plus, you can watch any you missed on-demand.
Check them out:
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This spring’s webinar schedule will be announced soon. Stay tuned!
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A user’s first session determines the rest of their journey with your brand. If your onboarding process fails to help new users understand your app’s value and core features, you may lose them faster than you acquire them.
Digits, Appboy’s new mobile marketing benchmarks report, draws on data from more than 500 apps and 6.5 billion push notifications to provide a truly comprehensive look at today’s mobile marketing landscape.
This session discussed current app engagement metrics benchmarks, and what marketers can do to improve their results. Is your company beating the odds on push opt-ins but behind the times in monthly sessions? We cover what to do about it. Watch the video now, or read the recap.
Consumers are starting their holiday shopping earlier and earlier—and increasingly they’re doing that shopping on mobile, instead of in person.
Right now, the average app loses 75% of its new customers the day after first use. But poor retention isn’t inevitable—it’s what happens when a brand doesn’t have an effective retention strategy.
This retention video shares the newest data on current app retention trends and covers five best practices for retaining more users right from the start.
You can also read the recap: How To Beat Today’s Soul-Crushing App Retention Odds.
Watch on demand Appboy’s head of marketing, Marissa Aydlett, and head of product, Kevin Wang, discuss iOS 10 and other news. The video covers updates to the iOS 10 notification center and how brands can transfer best practices to this and other new channels.
Placing mobile bets solely on ads or a one-off purchase isn’t enough to secure revenue and engagement. This on-demand video explores how you can create continual mobile moment strategies.
Or, read the recap: Create Mobile Moment Campaigns That Work.